by NoBull Marketing | Mar 21, 2024 | Creative, Digital, Real Life Examples
You want your website to look good. Scrub that. You want it to look better than good – it should look fantastic. But you also want it to work. Unfortunately, sometimes designers focus on looks more than results. You can end up with web design mistakes which affect...
by NoBull Marketing | Feb 20, 2024 | Content, Copywriting, Digital, Real Life Examples
What does your business do? Who do you do it for? If you go to your website home page, does it tell you that clearly? Hero images and company taglines are all very well, but unless you’re Nike, or Apple, or Telstra, visitors may not know what you do. The home page...
by NoBull Marketing | Oct 13, 2023 | Content, Copywriting, Digital, Real Life Examples
There are some pages which exist on almost every website – the home page is one, the contact page is another. Yet while most businesses spend hours agonising about the home page, the ‘contact us’ page is often an afterthought. It’s time to change that. What’s so...
by Bridget | Jul 31, 2023 | Content, Copywriting, Creative, Email Marketing, Real Life Examples
If you’ve done just a little marketing – or even if you’ve had other people market to you – you’ll have come across personalisation. All those emails which open with ‘Hi Bridget’. Occasionally ones which open with ‘Hi...
by Bridget | May 11, 2023 | Blogging, Content, Copywriting, Digital, Real Life Examples
Australian small businesses are moving online – the percentage with a website grew from 41% in 2019 to 60% in 2022. But many are operating with small budgets – they may have paid someone to develop the website, but stopped short of hiring a web copywriter...
by NoBull Marketing | Mar 21, 2023 | Content, Copywriting, Real Life Examples
It’s easy to say that AI copywriting tools can’t write as well as humans. There are plenty of articles making that point. There are fewer of them which give concrete examples of the actual different. So today I’m taking a look at AI vs human...