by NoBull Marketing | Jun 30, 2023 | Content, Copywriting, Digital, SEO
SEO (search engine optimisation) matters! You want traffic to your website, and over half of all trackable visits start with search. For many business owners, SEO plugins like Yoast and Rank Math look like the answer. And they can be – but only if you use them wisely....
by NoBull Marketing | Jun 22, 2023 | Content, Copywriting, Strategy
We all know what brand is – or we all think we do. But many business owners stop at brand visual identity – logo, colours, font and possibly even image guidelines. They’re missing two vital elements – the brand voice and the brand experience....
by NoBull Marketing | Apr 18, 2023 | Content, Converting Leads, Strategy
We all know how important reviews and testimonials are in building brand and reputation. Most of us invest some effort into getting positive reviews posted to Google, Facebook or other sites relevant to our business. But have you ever counted up all the ways you can...
by NoBull Marketing | Mar 21, 2023 | Content, Copywriting, Real Life Examples
It’s easy to say that AI copywriting tools can’t write as well as humans. There are plenty of articles making that point. There are fewer of them which give concrete examples of the actual different. So today I’m taking a look at AI vs human...
by NoBull Marketing | Feb 27, 2023 | Content, Copywriting, Strategy
Since ChatGPT launched in November 2022, every other person I meet asks me if I’m scared of AI making my job as a copywriter redundant. Short answer? I’m not. Slightly longer answer? If you’re a copywriter whose process is to research and rehash the top results in...