You want to increase prices. But you're scared. What will your clients do? Will some of them leave? On the other hand, your business isn't making money the way it is. So you need to change your pricing. What's the best way to do
Have a look at the photo above. What's the marketing message in each of those oversized outdoor signs? And are those messages clearly communicated? Nowhere near as well as they should be. Which makes them a great subject to explore the tricky business
Let's take it as read that you believe in email marketing. That you want to send a regular email newsletter, implement some automated email nurtures. You still need an email list to send messages to. You don't have one. Not even an old
As you probably know, I'm a passionate believer in email marketing. Having your own email list and communicating regularly is a simple, low-cost way to build reputation and trust - so people approach you when they're ready to buy. I've written before about
What marketing activities will be most effective for your small to medium service business? It's a challenge. The answer will be different for every single business, but here's my shortlist of effective marketing strategies which work for most businesses. Of course there are
Creating a website is easy. Creating a good website is hard. There are so many things which - if you get them wrong - can destroy all your good work in other areas. Here's a list of website fails - with examples which
If you google 'attention grabbing ads', you'll find all kinds of really clever (and often really big budget) visual ads, but it may be hard to relate those to an idea for your business. Let alone for your budget. But you still want
Why does copywriting matter? Copywriting is right at the heart of marketing. Whether you're writing web pages, whether you're writing emails, whether you're writing a brochure, you're writing copy. And you need to make it good, so it will attract interest. That's the
Google's recent rollout of Expanded Text Ads has been the biggest change to Adwords in years. Which makes this a great time to look at how to write, test and improve your Adwords ad copy. Expanded Text Ads vs Traditional Adwords Ads I'm going to keep
Do you look at your competitor websites? At NoBull, we believe competitor comparison is essential - you need to know what you're up against. That's why we include it in all our website audits. But you don't need a full-scale third party audit to