Blog
Make your Contact Us page work harder
There are some pages which exist on almost every website – the home page is one, the contact page is another. Yet while most businesses spend hours agonising about the home page, the ‘contact us’ page is often an afterthought. It’s time to change that. What’s so...
Finishing strong – what to put in your website footer
I write a lot of website copy. I look at a lot of websites. Two areas where the words on most websites could work harder are the contact page and the footer. Today, I’m looking at what to put in your website footer and why. There are two things to understand before we...
Business blogging success tips
It’s estimated there are over 600 million blogs on the internet. While most of them won’t compete with yours – blogs for dog breeders; salsa dancing, or cybersecurity penetration testing, for example! – some will. So how do you achieve blogging success? How do you not...
Personalised email marketing examples – from basic to brilliant
If you've done just a little marketing - or even if you've had other people market to you - you'll have come across personalisation. All those emails which open with 'Hi Bridget'. Occasionally ones which open with 'Hi {first_name}'. (Oops!) But knowing someone's name...
SEO plugins: the good, the bad and the ugly
SEO (search engine optimisation) matters! You want traffic to your website, and over half of all trackable visits start with search. For many business owners, SEO plugins like Yoast and Rank Math look like the answer. And they can be – but only if you use them wisely....
Brand voice – what it is, why it matters and how to find your brand voice
We all know what brand is - or we all think we do. But many business owners stop at brand visual identity - logo, colours, font and possibly even image guidelines. They're missing two vital elements - the brand voice and the brand experience. As a copywriter, I'm...