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Leverage reviews and testimonials in your marketing

Leverage reviews and testimonials in your marketing

If word of mouth marketing is the best sort of marketing, using reviews and testimonials is the second best! They basically pump up your word of mouth. Now somebody is talking not only to the people they know, but also to other people about your business. Let's look...

Ten marketing tips for small business and startups

Ten marketing tips for small business and startups

Let's start from the principle that you are a small business or even a startup. You don't have much money. You have a lot of time, but you have a lot of things you need to do with your time and you don't have a great number of resources. So how are you going to get...

4 benefits of surveys for business

4 benefits of surveys for business

Surveys are quick, easy and (with tools like SurveyMonkey) easily affordable for small to medium businesses. So how do you use them effectively? Let's look at four key benefits of surveys - plus hints on how to implement effectively in your small or medium business....

How to write a marketing brief

How to write a marketing brief

Good marketing always starts with a good brief.  If you're employing someone else to do some marketing for you, then the more information you give them, the better job they can do. So you must know how to write a marketing brief properly. Below, I have listed 7 key...

Pricing your time and expertise

Pricing your time and expertise

Pricing your time and expertise is a challenge. So many of us in consulting and services businesses are, in the end, selling our time. It doesn't matter whether you charge per hour, per day, or per project. It's all about time. Even a per project price is based on a...

Why New Year resolutions in Australia are hard

Why New Year resolutions in Australia are hard

Making New Year Resolutions is easy. Keeping them is hard. Keeping New Year Resolutions in Australia is even harder. Why? The seasons don't match In the northern hemisphere, New Year comes in the middle of winter. Christmas and New Year are a bright spot after a time...

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