Blog
Proofreading vs copyediting vs copywriting
How are proofreading, copyediting and copywriting different? If you're hiring someone to help you with the words in your marketing, you need to know what each of these services is - so you can be sure you get what you pay for. One way to explain the difference is to...
5 signs you need help from a web copywriter
Australian small businesses are moving online - the percentage with a website grew from 41% in 2019 to 60% in 2022. But many are operating with small budgets - they may have paid someone to develop the website, but stopped short of hiring a web copywriter or getting...
10 ways you can use testimonials and reviews in your marketing
We all know how important reviews and testimonials are in building brand and reputation. Most of us invest some effort into getting positive reviews posted to Google, Facebook or other sites relevant to our business. But have you ever counted up all the ways you can...
AI vs human language – 7 things only people do
It's easy to say that AI copywriting tools can't write as well as humans. There are plenty of articles making that point. There are fewer of them which give concrete examples of the actual different. So today I'm taking a look at AI vs human copywriting, sharing some...
Why I’m not scared of AI copywriting
Since ChatGPT launched in November 2022, every other person I meet asks me if I’m scared of AI making my job as a copywriter redundant. Short answer? I’m not. Slightly longer answer? If you’re a copywriter whose process is to research and rehash the top results in...
How to choose and use stock images effectively
You'll find plenty of marketing advice telling you not to use stock images - that original content is best. Yet stock image services continue to thrive. The reason is simple - we don't all have the kind of budgets we'd need to use original images everywhere. So let's...