Blog
Creating website content which works for you AND for Google
If your business has a website, it has some content. If you have a blog or news section as well, you have even more website content. But is it effective? And if so, who for? You want content which serves visitors. Which answers their questions; keeps them interested;...
Pet grammar hates and mixed-up words
As a self-confessed word nerd and a pitiful perfectionist, I like to get things right - especially things like grammar and spelling! My clients expect it of me too. No surprise then that I have a collection of pet grammar hates and misused words which make me cringe....
Pinning down your unique selling proposition
If you've thought about your marketing at all, you've almost certainly come across the concept of the USP. Unique selling proposition, unique sales proposition, unique selling point - whichever variation you prefer, it's all about how your business is different. If...
11 tips for readability
How easy is your content to read? It turns out that readability is pretty important. Around 40% of Australian adults have limited literacy. If you want these people to read anything you write, you need to make it easy and simple for them. Even for people who can read...
Content Marketing vs SEO vs PR
If you don’t have a marketing background, you may well be a little hazy about content marketing vs SEO vs PR (public relations). You probably have an idea what each of these means, but explaining how they’re different might be challenging. That’s hardly surprising as...
4 core elements of successful email marketing
The ROI from email marketing is spectacular, averaging $35 to $45 for every dollar spent. No wonder every company you connect with or buy from online wants to add you to an email list! But there’s more to it than simply hammering people’s inboxes. Let's look at the...