by NoBull Marketing | Jun 22, 2023 | Content, Copywriting, Strategy
We all know what brand is – or we all think we do. But many business owners stop at brand visual identity – logo, colours, font and possibly even image guidelines. They’re missing two vital elements – the brand voice and the brand experience....
by Bridget | May 11, 2023 | Blogging, Content, Copywriting, Digital, Real Life Examples
Australian small businesses are moving online – the percentage with a website grew from 41% in 2019 to 60% in 2022. But many are operating with small budgets – they may have paid someone to develop the website, but stopped short of hiring a web copywriter...
by NoBull Marketing | Apr 18, 2023 | Content, Converting Leads, Strategy
We all know how important reviews and testimonials are in building brand and reputation. Most of us invest some effort into getting positive reviews posted to Google, Facebook or other sites relevant to our business. But have you ever counted up all the ways you can...
by NoBull Marketing | Mar 21, 2023 | Content, Copywriting, Real Life Examples
It’s easy to say that AI copywriting tools can’t write as well as humans. There are plenty of articles making that point. There are fewer of them which give concrete examples of the actual different. So today I’m taking a look at AI vs human...
by NoBull Marketing | Feb 27, 2023 | Content, Copywriting, Strategy
Since ChatGPT launched in November 2022, every other person I meet asks me if I’m scared of AI making my job as a copywriter redundant. Short answer? I’m not. Slightly longer answer? If you’re a copywriter whose process is to research and rehash the top results in...
by Bridget | Feb 14, 2023 | Content, Creative, Real Life Examples
You’ll find plenty of marketing advice telling you not to use stock images – that original content is best. Yet stock image services continue to thrive. The reason is simple – we don’t all have the kind of budgets we’d need to use...