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Content Marketing and the Buyer Journey

Content Marketing and the Buyer Journey

How ready are your potential customers to buy from you? The short answer is, different customers are more or less ready. Some are champing at the bit to hand over their money (don’t we all love those ones!), while others have no clue that they have a problem,...
7 Design Tips for Readability

7 Design Tips for Readability

I’ve written before about readability, but I’ve focused mostly on your copy and getting a good readability score. Today let’s look at other things you can do on your web page to make your already excellent copy more readable. Not the way you use...