by Bridget | Jan 26, 2023 | Blogging, Content, Copywriting, Digital, SEO
If your business has a website, it has some content. If you have a blog or news section as well, you have even more website content. But is it effective? And if so, who for? You want content which serves visitors. Which answers their questions; keeps them interested;...
by NoBull Marketing | Nov 17, 2022 | Content, Copywriting
As a self-confessed word nerd and a pitiful perfectionist, I like to get things right – especially things like grammar and spelling! My clients expect it of me too. No surprise then that I have a collection of pet grammar hates and misused words which make me...
by NoBull Marketing | Aug 10, 2022 | Blogging, Content, Creative, Real Life Examples
How easy is your content to read? It turns out that readability is pretty important. Around 40% of Australian adults have limited literacy. If you want these people to read anything you write, you need to make it easy and simple for them. Even for people who can read...
by Bridget | Jul 28, 2022 | Content, SEO, Strategy
If you don’t have a marketing background, you may well be a little hazy about content marketing vs SEO vs PR (public relations). You probably have an idea what each of these means, but explaining how they’re different might be challenging. That’s hardly surprising as...
by NoBull Marketing | Jul 14, 2022 | Content, Converting Leads, Email Marketing, Growing Customers, Strategy
The ROI from email marketing is spectacular, averaging $35 to $45 for every dollar spent. No wonder every company you connect with or buy from online wants to add you to an email list! But there’s more to it than simply hammering people’s inboxes. Let’s look at...
by NoBull Marketing | Jun 23, 2022 | Blogging, Content, SEO, Strategy
If you spend any time at all on the Internet, you’ve come across the listicle. What Merriam-Webster defines as ‘an article consisting of a series of items presented as a list’. They’re everywhere. We have plenty on the NoBull site, ranging from...
