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Does your email marketing comply with the Spam Act?

Does your email marketing comply with the Spam Act?

by NoBull Marketing | Apr 1, 2020 | Converting Leads, Email Marketing

If you want to do email marketing in Australia (and you do!) you need to be sure you’re sending emails but you’re not sending spam. That means you need to comply with the Spam Act 2003. Here’s a quick guide to how to do it: What does the Spam Act...
Will telemarketing work for you?

Will telemarketing work for you?

by NoBull Marketing | Aug 7, 2019 | Attracting Leads, Converting Leads, Real Life Examples, Strategy

Telemarketing gets a bad rap these days, but businesses still use it – because it works! Today I’m going to use a case study to explore whether and how you can make telemarketing work for you. The key issues are: Do you have the right product or service...
Email list building when you’re not online

Email list building when you’re not online

by Bridget | Jun 27, 2017 | Attracting Leads, Converting Leads, Email Marketing

Let’s take it as read that you believe in email marketing. That you want to send a regular email newsletter, implement some automated email nurtures. You still need an email list to send messages to.  You don’t have one. Not even an old list you can clean...
Building a clean mailing list

Building a clean mailing list

by Bridget | Jun 16, 2017 | Converting Leads, Data, Email Marketing, Growing Customers

As you probably know, I’m a passionate believer in email marketing. Having your own email list and communicating regularly is a simple, low-cost way to build reputation and trust – so people approach you when they’re ready to buy. I’ve written...
Why you need an email newsletter (and some tips for starting out)

Why you need an email newsletter (and some tips for starting out)

by Bridget | Sep 1, 2016 | Content, Converting Leads, Digital, Email Marketing, Growing Customers

Why do you need an email newsletter? Who reads them anyway? You know you don’t read all the email newsletters that turn up in your inbox. Why waste time and effort on something people will just ignore? Reasons why you need an email newsletter An email newsletter...
Making a list and checking it twice

Making a list and checking it twice

by Bridget | Dec 15, 2015 | Converting Leads, Data, Growing Customers

It’s that time of year, and Santa’s not the only one making lists!  December sees businesses everywhere scrambling to get their customer and contact lists organised so they can send or email seasonal greetings. All too often, the contact database just isn’t up to the...
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