by NoBull Marketing | Jan 7, 2021 | Creative
Have you ever thought about how your choice of font affects your marketing? Many of us only think about fonts in logos. But actually your choice of font affects the appearance of all marketing materials, both online and offline. So it’s worth taking a quick look...
by NoBull Marketing | Jul 10, 2019 | Content, Creative, Strategy
I met recently with the board of a fairly large not-for-profit organisation in Sydney and across New South Wales. This set me thinking about marketing not just for their specific needs, but also for not-for-profits generally. Not-for-profits, or NFPs, are different...
by Bridget | Apr 28, 2018 | Content, Creative, Managing Suppliers, Strategy
Good marketing always starts with a good brief. If you’re employing someone else to do some marketing for you, then the more information you give them, the better job they can do. So you must know how to write a marketing brief properly. Below, I have listed 7...
by Bridget | Apr 25, 2017 | Creative, Digital, Real Life Examples, SEO
Creating a website is easy. Creating a good website is hard. There are so many things which – if you get them wrong – can destroy all your good work in other areas. Here’s a list of website fails – with examples which all come from my personal...
by Bridget | Mar 9, 2017 | Blogging, Content, Creative, SEO, Tracking Results
Why does copywriting matter? Copywriting is right at the heart of marketing. Whether you’re writing web pages, whether you’re writing emails, whether you’re writing a brochure, you’re writing copy. And you need to make it good, so it will...
by Bridget | Feb 16, 2017 | Adwords, Attracting Leads, Content, Creative, Digital, SEO, Tracking Results
Google’s recent rollout of Expanded Text Ads has been the biggest change to Adwords in years. Which makes this a great time to look at how to write, test and improve your Adwords ad copy. Expanded Text Ads vs Traditional Adwords Ads I’m going to keep this...
