by Bridget | Mar 9, 2017 | Blogging, Content, Creative, SEO, Tracking Results
Why does copywriting matter? Copywriting is right at the heart of marketing. Whether you’re writing web pages, whether you’re writing emails, whether you’re writing a brochure, you’re writing copy. And you need to make it good, so it will...
by Bridget | Feb 16, 2017 | Adwords, Attracting Leads, Content, Creative, Digital, SEO, Tracking Results
Google’s recent rollout of Expanded Text Ads has been the biggest change to Adwords in years. Which makes this a great time to look at how to write, test and improve your Adwords ad copy. Expanded Text Ads vs Traditional Adwords Ads I’m going to keep this...
by Bridget | May 7, 2016 | Attracting Leads, Content, Creative, Real Life Examples
Real estate marketing flyers. We all get them. All the time. So it’s pretty much a no-brainer that letterbox flyers work as part of a real estate marketing strategy. But which ones work best? Why? And how can we apply that to our own marketing? Let’s look...
by Bridget | Apr 15, 2016 | Blogging, Content, Creative, Digital, Real Life Examples, SEO
How important are pictures to blogging? I am just starting to blog and I find some blogs which do not have images yet are still interesting but I also believe that image adds up excitement to your blog post. I came across this question the other day. I was somewhat...
by Bridget | Jan 28, 2016 | Attracting Leads, Content, Creative
Why should you have case studies on your website? Every case study and testimonial you publish is evidence of a happy client. That helps overcome one of the major challenges of service marketing – the fear that the service will be substandard, but it will be...
