by Bridget | Dec 15, 2015 | Converting Leads, Data, Growing Customers
It’s that time of year, and Santa’s not the only one making lists! December sees businesses everywhere scrambling to get their customer and contact lists organised so they can send or email seasonal greetings. All too often, the contact database just isn’t up to the...
by Bridget | Aug 30, 2014 | Data, Strategy
What Marketing KPIs do you track? KPIs – key performance indicators – are dear to my heart. Tracking is essential to find out what works and to find out whether changes make things better or worse. KPIs are also rampant across all aspects of business,...
