by Bridget | Jan 26, 2023 | Blogging, Content, Copywriting, Digital, SEO
If your business has a website, it has some content. If you have a blog or news section as well, you have even more website content. But is it effective? And if so, who for? You want content which serves visitors. Which answers their questions; keeps them interested;...
by NoBull Marketing | Feb 23, 2022 | Content, Digital
There are whole training courses just about writing for the Web. If you’ve seen them, you might be wondering, what’s so different about the web? Two things, actually. First, the one everyone talks about. People browsing online have short attention spans....
by NoBull Marketing | Jan 30, 2022 | Blogging, Content, Digital, Growing Customers
All the statistics show a good blog can really make a difference to your business. So how come so many businesses blog and get nowhere? It could be because of these sadly common business blogging mistakes. 1. You write for your competition, not your customers...
by Bridget | Jan 13, 2022 | Blogging, Content, Digital, Strategy
Content marketing takes time. Content marketing strategy takes some serious thought. But a good strategy, which means all the content you produce and promote works together, is key to getting results from all your efforts. Today we’re exploring the 7 elements...
by Bridget | Dec 9, 2021 | Blogging, Content, Digital, Email Marketing, Strategy
Think back to the very first piece of marketing content you created. Whether it was a brochure or a website, the creation process was probably time consuming and exhausting! Now you need blogs, videos, social media posts, ebooks, even leaflets. It all takes time, but...
by Bridget | Oct 28, 2021 | Attracting Leads, Converting Leads, Digital
This is the third in a series of blog posts about the different types of web pages and the roles they play in converting visitors to enquiries, leads and customers. Today, I’m looking specifically at landing pages. What is a landing page? Let’s start with...
