by Bridget | Apr 4, 2019 | Data, Digital, Email Marketing
Today I want to talk about managing auto-replies to email campaigns. What happens after you’ve sent your email newsletter? There are three things to mention when you get a mass of auto-replies flooding into your inbox. 1) why you need to make sure you actually...
by Bridget | Apr 25, 2017 | Creative, Digital, Real Life Examples, SEO
Creating a website is easy. Creating a good website is hard. There are so many things which – if you get them wrong – can destroy all your good work in other areas. Here’s a list of website fails – with examples which all come from my personal...
by Bridget | Mar 23, 2017 | Adwords, Attracting Leads, Content, Digital, Real Life Examples
If you google ‘attention grabbing ads’, you’ll find all kinds of really clever (and often really big budget) visual ads, but it may be hard to relate those to an idea for your business. Let alone for your budget. But you still want your ad to capture...
by Bridget | Feb 16, 2017 | Adwords, Attracting Leads, Content, Creative, Digital, SEO, Tracking Results
Google’s recent rollout of Expanded Text Ads has been the biggest change to Adwords in years. Which makes this a great time to look at how to write, test and improve your Adwords ad copy. Expanded Text Ads vs Traditional Adwords Ads I’m going to keep this...
by Bridget | Feb 2, 2017 | Content, Digital, SEO, Strategy, Tracking Results
Do you look at your competitor websites? At NoBull, we believe competitor comparison is essential – you need to know what you’re up against. That’s why we include it in all our website audits. But you don’t need a full-scale third party audit...
by Bridget | Dec 13, 2016 | Adwords, Attracting Leads, Digital, Real Life Examples, Tracking Results
This is an Adwords case study with a difference. Today I’m comparing two campaigns. Same client. Same target market. And the same landing pages. One campaign has a click to conversion rate of 1.81%. It generates leads at a cost of $122.33 each. One campaign has...