by Bridget | Apr 4, 2019 | Data, Digital, Email Marketing
Today I want to talk about managing auto-replies to email campaigns. What happens after you’ve sent your email newsletter? There are three things to mention when you get a mass of auto-replies flooding into your inbox. 1) why you need to make sure you actually...
by Bridget | Jun 11, 2018 | Email Marketing, SEO, Strategy, Tracking Results
Let’s start from the principle that you are a small business or even a startup. You don’t have much money. You have a lot of time, but you have a lot of things you need to do with your time and you don’t have a great number of resources. So how are...
by Bridget | Jun 27, 2017 | Attracting Leads, Converting Leads, Email Marketing
Let’s take it as read that you believe in email marketing. That you want to send a regular email newsletter, implement some automated email nurtures. You still need an email list to send messages to. You don’t have one. Not even an old list you can clean...
by Bridget | Jun 16, 2017 | Converting Leads, Data, Email Marketing, Growing Customers
As you probably know, I’m a passionate believer in email marketing. Having your own email list and communicating regularly is a simple, low-cost way to build reputation and trust – so people approach you when they’re ready to buy. I’ve written...
by Bridget | May 12, 2017 | Blogging, Email Marketing, SEO, Social Media, Strategy
What marketing activities will be most effective for your small to medium service business? It’s a challenge. The answer will be different for every single business, but here’s my shortlist of effective marketing strategies that work for most businesses....
by Bridget | Oct 27, 2016 | Attracting Leads, Digital, Email Marketing, SEO, Social Media, Strategy, Tracking Results
Today’s post looks at some simple, actionable ways to drive website traffic. Maybe you have good traffic levels, but you’d like more. Good on you! Or maybe you don’t have much traffic at all. Don’t feel bad – you’re not alone! There...