by Bridget | Nov 12, 2018 | Growing Customers, Strategy
“Strategic gifting”- Bev Barnfather used the phrase when she introduced herself recently and it piqued my interest. I caught up with her to find out more about the effective use of business thank-you gifts. Top three mistakes in business gifts Bev identified three key...
by Bridget | Aug 13, 2018 | Attracting Leads, Growing Customers, Tracking Results
If word of mouth marketing is the best sort of marketing, using reviews and testimonials is the second best! They basically pump up your word of mouth. Now somebody is talking not only to the people they know, but also to other people about your business. Let’s...
by Bridget | May 15, 2018 | Attracting Leads, Growing Customers, Tracking Results
Surveys are quick, easy and (with tools like SurveyMonkey) easily affordable for small to medium businesses. So how do you use them effectively? Let’s look at four key benefits of surveys – plus hints on how to implement effectively in your small or medium...
by Bridget | Jun 16, 2017 | Converting Leads, Data, Email Marketing, Growing Customers
As you probably know, I’m a passionate believer in email marketing. Having your own email list and communicating regularly is a simple, low-cost way to build reputation and trust – so people approach you when they’re ready to buy. I’ve written...
by Bridget | Sep 1, 2016 | Content, Converting Leads, Digital, Email Marketing, Growing Customers
Why do you need an email newsletter? Who reads them anyway? You know you don’t read all the email newsletters that turn up in your inbox. Why waste time and effort on something people will just ignore? Reasons why you need an email newsletter An email newsletter...
by Bridget | Dec 15, 2015 | Converting Leads, Data, Growing Customers
It’s that time of year, and Santa’s not the only one making lists! December sees businesses everywhere scrambling to get their customer and contact lists organised so they can send or email seasonal greetings. All too often, the contact database just isn’t up to the...
