by Bridget | Feb 16, 2017 | Adwords, Attracting Leads, Content, Creative, Digital, SEO, Tracking Results
Google’s recent rollout of Expanded Text Ads has been the biggest change to Adwords in years. Which makes this a great time to look at how to write, test and improve your Adwords ad copy. Expanded Text Ads vs Traditional Adwords Ads I’m going to keep this...
by Bridget | Feb 2, 2017 | Content, Digital, SEO, Strategy, Tracking Results
Do you look at your competitor websites? At NoBull, we believe competitor comparison is essential – you need to know what you’re up against. That’s why we include it in all our website audits. But you don’t need a full-scale third party audit...
by Bridget | Dec 13, 2016 | Adwords, Attracting Leads, Digital, Real Life Examples, Tracking Results
This is an Adwords case study with a difference. Today I’m comparing two campaigns. Same client. Same target market. And the same landing pages. One campaign has a click to conversion rate of 1.81%. It generates leads at a cost of $122.33 each. One campaign has...
by Bridget | Oct 27, 2016 | Attracting Leads, Digital, Email Marketing, SEO, Social Media, Strategy, Tracking Results
Today’s post looks at some simple, actionable ways to drive website traffic. Maybe you have good traffic levels, but you’d like more. Good on you! Or maybe you don’t have much traffic at all. Don’t feel bad – you’re not alone! There...
by Bridget | Oct 13, 2016 | Research & Reports, Strategy, Tracking Results
No doubt about it, marketing is expensive. And there are plenty of agencies out there who’d like to help you spend your money! But how do you determine your marketing budget? There’s no one answer to that question. But there are some common approaches to...
by Bridget | Sep 29, 2016 | Digital, Real Life Examples, SEO, Strategy, Tracking Results
57% of small and medium business do not have a mobile-friendly website. Nearly two thirds of them don’t have plans to upgrade. That’s according to the 2016 Sensis eBusiness report. Yet any digital marketer will tell you your website should be...