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Website Performance Improvement Plan

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The website performance improvement plan has a wider remit than the website audit, including website promotion as well as the website itself.  Available budget needs to be apportioned between website improvements and website promotion – there’s no point in having an outstanding website if you don’t have any resources or plan to let your market know about it.

What’s included

Initiation

Client input is required into

  • Website goals and how performance is tracked
  • Current website promotion, including
    • SEO (onpage factors, plus external links and directories)
    • Social Media presence (unpaid)
    • Digital advertising including Adwords, LinkedIn, Facebook, Bing, digital display etc
    • Third party email campaigns
    • Offpage promotion

Promotion should also align with other sales and marketing activities to get maximum benefit.

The most effective initiation is a workshop session with key stakeholders (Marketing, Sales, IT and other business leaders dependent on the client’s organisational structure).

Scope of work

  • Review of previous website promotion and sales and marketing activities
  • Review of KPIs
  • Investigation of previously untapped promotional channels
  • Review of client’s in-house resources and website supplier base, to identify any expertise or availability gaps

Input from key client stakeholders is required on an ad-hoc basis during this review and planning stage.

Deliverables

  • Draft Performance Improvement Plan, including
    • One off changes to the website
    • Ongoing activity calendar for website (eg blogs, case studies)
    • Ongoing promotional activity calendar (social media, email newsletters, external campaigns etc). This includes an editorial calendar where appropriate.
    • Measurement and tracking plan (KPIs, tools etc)
    • Time / cost allocations for all activities
  • Client stakeholder meeting (1-3 hours dependent on requirements) to review the draft plan
  • Final Performance Improvement Plan
    • includes activities, costs and timing
    • identifies resources responsible for implementation of each activity where possible and highlights gaps.

(We can assist by managing implementation, or we can train and mentor your in-house team build skills).

Who is it for?

Any business wanting to improve website performance

Key benefits

  • Immediately actionable improvement plan,
  • tailored to the client’s unique needs and experience,
  • costed and resourced to client budget

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If your website isn’t performing, you need to find out why!

Our free DIY website assessment tool lets you test your website against 7 key reasons websites fail to generate leads. You won’t get an improvement plan, but it will give you some insight!

What Our Clients Say

"We’ve improved our website, got more visitors and more Facebook fans"

Max Coppa, MAX COPPA

"I got tremendous value and direction out of our meeting"

Carry Ward, Select Words

Contact NoBull Marketing

PO Box 396, Epping NSW 1710
Phone: (61) 2 8005 3793

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