Resources
These resources will help you get to grips with different aspects of marketing.
If you want to do better marketing yourself, these resources are just for you. Try them. They should help! If they don’t, tell us!
If you want to outsource your marketing entirely, these resources can help you understand and manage your marketing provider better. Whether you opt for NoBull or someone else, make sure you know what your provider is talking about – make sure you get value for your money!
If you’ve still got questions, why not book in a complimentary chat? We aim to give insight and direction whether you’re ready to engage us or not.
Website Copywriting Mistakes Guide
Give your website copy a health check. 8 issues to check for, plus practical steps to fix any failings you find.

Website Briefing Template
Make sure you know what you want from your new website before you talk to a website developer or designer!
- Framework to clarify expectations and make sure you don’t miss anything
- Clear scope for your website project
- Easier to compare quotes from different companies

Content Promotion Checklist
Good content is a powerful marketing tool, but only if people find it in the first place! Use this content promotion checklist to make sure they do.

Persona Toolkit
If you think your ideal customer is ‘everyone’, you’re wrong!
Get a clear picture of who you should be marketing to, and use it for everything from blogs to newsletters to letterbox flyers.
The kit includes:
- persona-building questions for B2B and B2C
- example persona
- blank persona template for your own ideal client.
(If you have more than one persona, just duplicate.)

Power Words Masterlist
Use these words in your web copy, blogs, email subject lines and social media posts to grab attention.
1638 power words, compiled from the top 10 lists on the web, so you don’t have to do all that work

DIY Website Assessment
There are 7 main ways service websites fall down when it comes to lead generation. We’ve covered them in this infographic, but this tool goes a step further.
Answer 23 simple questions about your site and your business and the tool will auto-magically highlight the areas you need to work on first. Get results faster by doing what matters most.

Topic-Specific Resource Pages
Each page gives a beginner’s overview of the topic with links to other pages, websites and resources for that area of marketing.