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11 tips for readability

11 tips for readability

How easy is your content to read? And how much does that matter? Readability turns out to be pretty important. Around 40% of Australian adults have limited literacy. If you want these people to interact with anything you write, you need to make it easy and simple for...

Content Marketing vs SEO vs PR

Content Marketing vs SEO vs PR

If you don’t have a marketing background, you may well be a little hazy about content marketing vs SEO vs PR (public relations). You probably have an idea what each of these means, but explaining how they’re different might be challenging. That’s hardly surprising as...

4 core elements of successful email marketing

4 core elements of successful email marketing

The ROI from email marketing is spectacular, averaging $35 to $45 for every dollar spent. No wonder every company you connect with or buy from online wants to add you to an email list! But there’s more to it than simply hammering people’s inboxes. Let's look at the...

Pros and cons of the listicle or list post

Pros and cons of the listicle or list post

If you spend any time at all on the Internet, you've come across the listicle. What Merriam-Webster defines as 'an article consisting of a series of items presented as a list'. They're everywhere. We have plenty on the NoBull site, ranging from our Top 10 blogging...

Getting started with content marketing

Getting started with content marketing

Content marketing can look and sound really overwhelming. There are specialist agencies. Conferences. Even a Content Marketing Institute.  You might think it's just for corporates and multinationals who have the manpower and the big bucks. But in truth, good content...

Designing a lead magnet for your business

Designing a lead magnet for your business

Lead magnets are a key element in content marketing. A good one can make all the difference to the number of leads you acquire from your website and online marketing. There are 5 key questions you need to consider when designing a lead magnet for your business. Before...

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