Blog
Content Marketing in Action – Michelin and Pirelli
Can you name three things that a restaurant guide and a girlie calendar have in common? It might be easier if we get more specific. We're talking about the Michelin guide and the Pirelli calendar. Comparing the Michelin Guide and the Pirelli Calendar The first thing...
Legal writing, copywriting and readability
I've been looking at a lot of legal websites recently, and one issue sticks out. Readability. Legal websites are full of legal writing rather than copywriting. For the average visitor, that means they are just hard work! Readability of law firm websites We analysed 50...
Email formats – plain text or HTML?
How closely have you thought about the format of your marketing emails? Questions like whether to use plain text or html, or how many images to include? If you're sending a regular email newsletter or update, you probably have an html template set up in your email...
A Content Promotion Checklist
A lot of businesses which try to adopt content marketing don't get the results they want. Why? There are plenty of reasons, but a very common one is that they have the balance between 'content' and 'marketing' wrong! This post is about the 'marketing' side of content...
Comparing Wix vs WordPress for SEO in 2020
Recently I investigated how Wix and WordPress compare for SEO. Why? One of my clients wanted to redevelop their website. We put together a brief and sent it to some potential developers. One responded with a proposal based on Wix. Now, my first reaction was that Wix...
Social Media Paid vs. Organic
I meet many small business people who are keen to use social media in their marketing. Unfortunately, most of them have very little knowledge of how social media works. Some aren't even aware of the distinction between organic social media and paid advertising...