Blog
Get your website redesign project right
Research suggests that the average website lasts 2 years and 7 months. That was based on marketing websites. In other sectors, it may be between 3 and 6 years - some industries don't change that fast. But whatever the exact lifetime, that's a lot of website redesign...
Guesstimating ROI
Let’s imagine a company is quoting you a price to promote your services to their email list or to send direct mail to their contacts. How do you decide whether you should? Will you get a positive return on the investment you make using the third-party channel? The...
Choose your marketing channels – branding vs direct response
Today we're looking at the difference between branding and direct response marketing. Both are important, but how do they fit in your overall marketing plan? The difference between branding and direct response A branding campaign is designed to drive or reinforce...
Will telemarketing work for you?
Telemarketing gets a bad rap these days, but businesses still use it - because it works! Today I'm going to use a case study to explore whether and how you can make telemarketing work for you. The key issues are: Do you have the right product or service for a...
Marketing for not-for-profit organisations
I met recently with the board of a fairly large not-for-profit organisation in Sydney and across New South Wales. This set me thinking about marketing not just for their specific needs, but also for not-for-profits generally. Not-for-profits, or NFPs, are different...
Managing email auto-replies
Today I want to talk about managing auto-replies to email campaigns. What happens after you've sent your email newsletter? There are three things to mention when you get a mass of auto-replies flooding into your inbox. 1) why you need to make sure you actually get a...