Blog
Will telemarketing work for you?
Telemarketing gets a bad rap these days, but businesses still use it - because it works! Today I'm going to use a case study to explore whether and how you can make telemarketing work for you. The key issues are: Do you have the right product or service for a...
Choose your marketing channels – branding vs direct response
Today we're looking at the difference between branding and direct response marketing. Both are important, but how do they fit in your overall marketing plan? The difference between branding and direct response A branding campaign is designed to drive or reinforce...
Managing email auto-replies
Today I want to talk about managing auto-replies to email campaigns. What happens after you've sent your email newsletter? There are three things to mention when you get a mass of auto-replies flooding into your inbox. 1) why you need to make sure you actually get a...
5 tips for effective business gifting year round
This is the second post following my interview with Bev Barnfather of Ladybird Gifts. Today we’re looking at effective business gifting throughout the year, rather than just at Christmas. (Read the first post for Christmas gifting tips.) We’re going to use real estate...
‘Thank you’ business gifts – how to tick the boxes
“Strategic gifting”- Bev Barnfather used the phrase when she introduced herself recently and it piqued my interest. I caught up with her to find out more about the effective use of business thank-you gifts. Top three mistakes in business gifts Bev identified three key...
Power words
What are they? You can't get very far in marketing or copywriting without hearing about power words, and everyone has their own power words list. But what are power words? Simply, they're words that have the power to create a reaction and a response. To engage people...