Blog
Do you need a copywriting brief?
Before I was a copywriter myself, I occasionally hired copywriters. Many of them sent me copywriting briefs which I had to complete. I hated them. I remember one particular case where I wanted a 7-800 word blog article. The brief took hours to complete and ended up at...
Measuring quality vs quantity in marketing
Tracking results is important in all marketing, but today let’s look specifically at measuring quality and quantity in lead and business generation. There are two main questions to consider Choosing the most suitable KPI for your situation Ensuring your measurement...
Make your Contact Us page work harder
There are some pages which exist on almost every website – the home page is one, the contact page is another. Yet while most businesses spend hours agonising about the home page, the ‘contact us’ page is often an afterthought. It’s time to change that. What’s so...
Finishing strong – what to put in your website footer
I write a lot of website copy. I look at a lot of websites. Two areas where the words on most websites could work harder are the contact page and the footer. Today, I’m looking at what to put in your website footer and why. There are two things to understand before we...
Business blogging success tips
It’s estimated there are over 600 million blogs on the internet. While most of them won’t compete with yours – blogs for dog breeders; salsa dancing, or cybersecurity penetration testing, for example! – some will. So how do you achieve blogging success? How do you not...
Personalised email marketing examples – from basic to brilliant
If you've done just a little marketing - or even if you've had other people market to you - you'll have come across personalisation. All those emails which open with 'Hi Bridget'. Occasionally ones which open with 'Hi {first_name}'. (Oops!) But knowing someone's name...