Blog
A Content Promotion Checklist
A lot of businesses which try to adopt content marketing don't get the results they want. Why? There are plenty of reasons, but a very common one is that they have the balance between 'content' and 'marketing' wrong! This post is about the 'marketing' side of content...
Comparing Wix vs WordPress for SEO in 2020
Recently I investigated how Wix and WordPress compare for SEO. Why? One of my clients wanted to redevelop their website. We put together a brief and sent it to some potential developers. One responded with a proposal based on Wix. Now, my first reaction was that Wix...
Social Media Paid vs. Organic
I meet many small business people who are keen to use social media in their marketing. Unfortunately, most of them have very little knowledge of how social media works. Some aren't even aware of the distinction between organic social media and paid advertising...
Will your marketing emails get past spam filters?
So your emails are all Spam Act compliant - but are they getting to the inbox? Most people now have at least one spam filter on their email account. It might be part of the email platform - think about the junk folder in Outlook or the Promotions and Social tabs in...
Does your email marketing comply with the Spam Act?
If you want to do email marketing in Australia (and you do!) you need to be sure you're sending emails but you're not sending spam. That means you need to comply with the Spam Act 2003. Here's a quick guide to how to do it: What does the Spam Act cover? The Spam Act...
Top paid and free infographic websites
Have you put blood, sweat and tears into creating an original and interesting infographic? Then you want two things. You want to share your creative baby with people who appreciate it, and you want to get more traffic and interest for your own site. That's where...