This is the second post following my interview with Bev Barnfather of Ladybird Gifts. Today we’re looking at effective business gifting throughout the year, rather than just at Christmas. (Read the first post for Christmas gifting tips.) We’re going to use real estate
“Strategic gifting”- Bev Barnfather used the phrase when she introduced herself recently and it piqued my interest. I caught up with her to find out more about the effective use of business thank-you gifts. Top three mistakes in business gifts Bev identified three
What are they? You can't get very far in marketing or copywriting without hearing about power words, and everyone has their own power words list. But what are power words? Simply, they're words that have the power to create a reaction and a
If word of mouth marketing is the best sort of marketing, using reviews and testimonials is the second best! They basically pump up your word of mouth. Now somebody is talking not only to the people they know, but also to other people
Let's start from the principle that you are a small business or even a startup. You don't have much money. You have a lot of time, but you have a lot of things you need to do with your time and you don't
Surveys are quick, easy and (with tools like SurveyMonkey) easily affordable for small to medium businesses. So how do you use them effectively? Let's look at four key benefits of surveys - plus hints on how to implement effectively in your small or
Good marketing always starts with a good brief. If you're employing someone else to do some marketing for you, then the more information you give them, the better job they can do. So you must know how to write a marketing brief properly.
Pricing your time and expertise is a challenge. So many of us in consulting and services businesses are, in the end, selling our time. It doesn't matter whether you charge per hour, per day, or per project. It's all about time. Even a per
Making New Year Resolutions is easy. Keeping them is hard. Keeping New Year Resolutions in Australia is even harder. Why? The seasons don't match In the northern hemisphere, New Year comes in the middle of winter. Christmas and New Year are a bright
Pricing seems to be an issue with many of my clients at the moment. I'd like to share a story about a company I used to run and how we managed a successful price increase. The Challenge: unprofitable services We ran IT and