Blog
5 types of email marketing to consider in your business (with examples)
What do you think of when you hear the term 'email marketing'? (Apart from 'spam'!) One obvious answer is email newsletters, but there are many other ways to use email in your marketing. Here's a look at 5 different types of email marketing - hoping it gives you some...
How to launch an email newsletter wrong
I've said it before and I'll say it again - the most common missed marketing opportunity I see with small businesses is that they don't have an email newsletter. Maybe the message is finally getting through. In the last few months I've received emails from many...
Why your email marketing isn’t working (and how to fix it)
There's plenty of evidence that email marketing is highly effective. For every dollar you invest, you can expect a return of between $36 (according to Litmus) and $44 (according to Campaign Monitor). Even if your email marketing isn't brilliant, you should still be...
What is a marketing funnel anyway? And do funnels work?
If you've spent any time with marketers, marketing agencies or business strategists, you've probably heard of the 'marketing funnel'. But do you know what a marketing funnel is? Or how to set one up? Or whether they even work? My job today is to help you understand...
Working with a copywriter – tips for gain without pain!
Many of my clients are small business owners, who haven't dealt with a lot of marketing agencies. Many have no experience writing a marketing brief, let alone working with a copywriter. If you're in the same boat, this post is for you! Working with a copywriter...
How to do outreach email wrong
Like every business which publishes an email address online, I get unsolicited emails. Some of these are out-and-out spam; others could be considered cold email outreach. B2B email outreach is a valid marketing tactic - as long as you're careful to stick to the law...