Blog
Analysis of a failed business blog
As a content marketer, I tend to look at the dates when blog posts were published. I came across one blog where the most recent post was in February 2023 - I'm writing this article in July 2025, so nearly 2 1/2 years ago. Clearly, this blog hadn't worked for the...
10 reasons your business blog isn’t working – and how to fix them
The research shows that a business blog can be a really effective marketing tool. Yet many businesses try running a blog and don't see results. If you're one of those businesses, it's time to ask two questions: Why isn't your business blog working? What can you do to...
5 types of email marketing to consider in your business (with examples)
What do you think of when you hear the term 'email marketing'? (Apart from 'spam'!) One obvious answer is email newsletters, but there are many other ways to use email in your marketing. Here's a look at 5 different types of email marketing - hoping it gives you some...
How to launch an email newsletter wrong
I've said it before and I'll say it again - the most common missed marketing opportunity I see with small businesses is that they don't have an email newsletter. Maybe the message is finally getting through. In the last few months I've received emails from many...
Why your email marketing isn’t working (and how to fix it)
There's plenty of evidence that email marketing is highly effective. For every dollar you invest, you can expect a return of between $36 (according to Litmus) and $44 (according to Campaign Monitor). Even if your email marketing isn't brilliant, you should still be...
What is a marketing funnel anyway? And do funnels work?
If you've spent any time with marketers, marketing agencies or business strategists, you've probably heard of the 'marketing funnel'. But do you know what a marketing funnel is? Or how to set one up? Or whether they even work? My job today is to help you understand...