Blog
7 Elements of a Content Marketing Strategy
Blogging is a vital part of your content marketing strategy - more than half of all marketers think so - but it's still only one part of the overall strategy. Today we're exploring the 7 elements you need to get right if you want your content marketing strategy to...
Recycling content for better marketing and better results
Think back to the very first piece of marketing content you created. Whether it was a brochure or a website, the creation process was probably time consuming and exhausting! Now you need blogs, videos, social media posts, ebooks, even leaflets. It all takes time, but...
Is blogging worth it for your business?
Is blogging worth it for your business? Even as passionate believers in content marketing, we don't believe every single business will benefit from a blog. It's also clear that some businesses get more value out of blogs than others. So let's dig into some of the...
Can your VA write your blogs?
Anyone who's ever tried to write a blog knows how much time it takes. The most recent research from Orbit Media shows the average time per blog post is over four hours. Not only that, the best performing bloggers are those who spend over 6 hours per post! If you're a...
Landing pages – a short introduction
This is the third in a series of blog posts about the different types of web pages and the roles they play in converting visitors to enquiries, leads and customers. Today, I'm looking specifically at landing pages. What is a landing page? Let's start with a clear...
Your home page is not always the entry page for website visitors
In a previous post I looked at the roles different pages play on your website, and I compared the home page to a receptionist, directing visitors where they need to go. Unfortunately, it's not quite that simple in real life. Not all visitors arrive on your site at the...