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5 ways to collect data for lead segmentation
Everyone with any interest in marketing has heard of segmentation. The theory is simple. Set up some lead segmentation which makes a difference to your business, then send different messages to different segments. This has two effects: It increases your response rate,...
Third Party Email Lists
We all know email marketing is effective, but have you ever considered the difference between marketing to your own list or to a third party email list? Have you even considered using a third party list at all? Why use third party email lists? We all know email is a...
Facebook Advertising for Small Business: Top 10 Questions Answered
Marketing is a big subject. It's impossible to know and do everything well. Here at NoBull Marketing, we work with trusted experts in specific areas. Today we're talking to HD Tang, specialist in Facebook advertising for small business. HD's agency Tangy Digital has...
Productised Services – can they work for you?
We all love to give the customer exactly what they want. That can mean a custom service every time. But if everything's custom, it could mean you spend a lot of time scoping, quoting and proposing. You have to start at the very beginning for every job, which adds time...
Keeping your WordPress site updated
Technically, this post isn't about marketing. But it's about something very important, which a lot of small business owners neglect. Websites which are not up to date are probably the single biggest WordPress security issue on the web. What’s the risk? If you’ve ever...
Marketing Automation Basics
Marketing automation sounds a big, fancy and complicated, something for large companies to do. But there are some simple marketing automation basics that small businesses can use to get started, and I'd like to share three simple examples. Why move beyond the...