Blog
Content tips to keep visitors on your website
The goal of good content marketing is more than just website traffic. You also need to keep visitors on your website - getting them engaged with your content so that they move step by step closer to becoming a customer. That requires good content, which is what we're...
Understanding and improving your bounce rate
Today let's take a look at bounce rates. What bounces are, what a good bounce rate is, and how to improve your bounce rate if it's not so good. What is bounce rate? A bounce visit is one when somebody comes to your site, then clicks away without interacting in any...
Content Marketing and the Buyer Journey
How ready are your potential customers to buy from you? The short answer is, different customers are more or less ready. Some are champing at the bit to hand over their money (don't we all love those ones!), while others have no clue that they have a problem, let...
Marketing tests to help you improve – without big data!
Every marketer will tell you that testing is important. It's how you improve over time. They're right! But it's not quite that simple. What tests will make the most difference? And what if you have limited data? How will you ever get a meaningful result? Let's answer...
Forget SEO! Try writing blog titles for people instead
Time to take a step back and remember why you decided to write blogs in the first place. It’s not just so your site shows up in Google search results. Let’s face it, being on page one of Google doesn’t mean anything unless people click through to your site. And...
Small business SEO: quick wins for your site
NoBull Marketing is not an SEO agency - although all web content we produce is optimised for SEO. So why are we talking about SEO quick wins? Because a successful website needs traffic. It doesn't matter how great your website is if no one visits it. More visitors...