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Top Australian Business Directories 2021

Top Australian Business Directories 2021

How many Australian business directories online is your website listed in? Directory listings may not be the first thing you think about when you’re setting up or revamping your website, but they’re worth looking into. Here’s our updated list of Australian business...

7 Design Tips for Readability

7 Design Tips for Readability

I've written before about readability, but I've focused mostly on your copy and getting a good readability score. Today let's look at other things you can do on your web page to make your already excellent copy more readable. Not the way you use words, but the way you...

Choosing a font – why it matters

Choosing a font – why it matters

Have you ever thought about how your choice of font affects your marketing? Many of us only think about fonts in logos. But actually your choice of font affects the appearance of all marketing materials, both online and offline. So it's worth taking a quick look at...

At the End of a Long Year

At the End of a Long Year

The team at NoBull Marketing have had enough of 2020! We're looking forward to our Christmas break. We'll be finishing up on Friday 18 December and we won't be back till Monday 4 January 2021. Clients should already have a mobile number for emergencies - but real...

Ideas for a more effective email newsletter

Ideas for a more effective email newsletter

I'm a passionate believer in email marketing, which starts with an effective email newsletter. Is your newsletter effective? Let's look at three questions: Why are you sending this newsletter anyway? Do the content and format of your newsletter achieve that goal? How...

5 ways to collect data for lead segmentation

5 ways to collect data for lead segmentation

Everyone with any interest in marketing has heard of segmentation. The theory is simple. Set up some lead segmentation which makes a difference to your business, then send different messages to different segments. This has two effects: It increases your response rate,...

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