Blog
Beyond DIY marketing – what and how to outsource
Should you do your marketing yourself, or should you pay someone else? For a typical small business, when you start up you've got very little money - maybe no money at all! So there's not really a question. You just have to do it yourself. But as you get more...
Small Business Marketing Priorities for 2020
In 2020, we’re looking to grow, connect and add more value. This includes trying to make our blogs and emails more useful – which is why I’ve been running a Small Business Marketing Survey to find out what matters to you. The survey will close on 17 January, so this...
Email marketing is like gardening – improve your crop!
Today, I want to look at email marketing and how it evolves over time for a small business. And I’m going to compare email marketing to gardening. Agriculture has evolved over time. So has email marketing. Let’s start at the beginning. So many small businesses I see...
Get your website redesign project right
Research suggests that the average website lasts 2 years and 7 months. That was based on marketing websites. In other sectors, it may be between 3 and 6 years - some industries don't change that fast. But whatever the exact lifetime, that's a lot of website redesign...
Guesstimating ROI
Let’s imagine a company is quoting you a price to promote your services to their email list or to send direct mail to their contacts. How do you decide whether you should? Will you get a positive return on the investment you make using the third-party channel? The...
Choose your marketing channels – branding vs direct response
Today we're looking at the difference between branding and direct response marketing. Both are important, but how do they fit in your overall marketing plan? The difference between branding and direct response A branding campaign is designed to drive or reinforce...