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Customer journey KPIs: tracking content marketing performance

Customer journey KPIs: tracking content marketing performance

Everyone in business hears plenty about KPIs. Most people in marketing hear about the customer journey. Today, I’m combining these two topics to explore customer journey KPIs. What they are and why they matter. This may sound like a big topic for a simple copywriter,...

Web design mistakes: a copywriter’s perspective

Web design mistakes: a copywriter’s perspective

You want your website to look good. Scrub that. You want it to look better than good – it should look fantastic. But you also want it to work. Unfortunately, sometimes designers focus on looks more than results. You can end up with web design mistakes which affect...

The first rule of website home page copy

The first rule of website home page copy

What does your business do? Who do you do it for? If you go to your website home page, does it tell you that clearly? Hero images and company taglines are all very well, but unless you’re Nike, or Apple, or Telstra, visitors may not know what you do. The home page...

AI copywriting in 2024 – and how it makes humans shine

AI copywriting in 2024 – and how it makes humans shine

2023 was the year of ChatGPT and copywriting. It was the year AI was going to take over the world and we human copywriters were all going to be out of jobs. Fast forward to 2024. That hasn't happened. It doesn’t seem likely to happen this year either. On the other...

What makes a good copywriter for your business?

What makes a good copywriter for your business?

So you’re thinking of hiring a copywriter? Congratulations! That’s the first step towards words which work harder for you and your business. But how do you decide who to hire? What makes a good copywriter? And more importantly, what makes a good copywriter for you and...

Do you need a copywriting brief?

Do you need a copywriting brief?

Before I was a copywriter myself, I occasionally hired copywriters. Many of them sent me copywriting briefs which I had to complete. I hated them. I remember one particular case where I wanted a 7-800 word blog article. The brief took hours to complete and ended up at...

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