Blog
Getting started with content marketing
Content marketing can look and sound really overwhelming. There are specialist agencies. Conferences. Even a Content Marketing Institute. You might think it's just for corporates and multinationals who have the manpower and the big bucks. But in truth, good content...
Designing a lead magnet for your business
Lead magnets are a key element in content marketing. A good one can make all the difference to the number of leads you acquire from your website and online marketing. There are 5 key questions you need to consider when designing a lead magnet for your business. Before...
8 smart ways to repurpose blog content for email
In my last post, I shared the way email copy and web copy are different. Yet at the same time, I recommend using your blog content for email marketing. How does that work? How do you repurpose blog content for emails? Let's explore smart ways to repurpose and re-use...
How does blogging help local SEO?
Does blogging help local SEO? A lot of smaller businesses aren't sure. They worry that blogging will get them traffic from out-of-area - people who will never convert to actual customers. They can't see the point in spending time and effort to build a blog. In fact, a...
Writing email copy vs writing for the web
I've posted before about writing for the web, but today I'd like to look at writing email copy specifically. Blog content is often repurposed for email - and at NoBull Marketing we support that as an excellent way to get more bang for your content buck. But just...
4 types of links you can use in your blog posts
Today I'm talking about the links you can add when you publish a blog post - or indeed any sort of web page. The types of links you can add, why and when to use them, plus some best practice tips. Note - I'm not talking about backlinks to your site from other...