by NoBull Marketing | Jul 30, 2020 | Uncategorized
Can you name three things that a restaurant guide and a girlie calendar have in common? It might be easier if we get more specific. We’re talking about the Michelin guide and the Pirelli calendar. Comparing the Michelin Guide and the Pirelli Calendar The first...
by NoBull Marketing | Apr 22, 2020 | SEO, Social Media, Uncategorized
I meet many small business people who are keen to use social media in their marketing. Unfortunately, most of them have very little knowledge of how social media works. Some aren’t even aware of the distinction between organic social media and paid advertising...
by NoBull Marketing | Mar 15, 2020 | Tracking Results, Uncategorized
If you’re spending money or time on marketing, you need to track how well it’s working. Yet so many small businesses don’t set marketing KPIs, or if they do, they don’t look at them! If you don’t track KPIs, how can you be sure your...
by NoBull Marketing | Jan 24, 2020 | Blogging, Email Marketing, Social Media, Strategy, Uncategorized
Should you do your marketing yourself, or should you pay someone else? For a typical small business, when you start up you’ve got very little money – maybe no money at all! So there’s not really a question. You just have to do it yourself. But as you...
by Bridget | Nov 28, 2019 | Email Marketing, Uncategorized
Today, I want to look at email marketing and how it evolves over time for a small business. And I’m going to compare email marketing to gardening. Agriculture has evolved over time. So has email marketing. Let’s start at the beginning. So many small businesses I see...
by Bridget | Aug 4, 2016 | Social Media, Uncategorized
Business networking is one of the oldest ways to get leads and grow your business. But how do you do it online? Start with your website. Websites are great candidates for networking. They’re active 24-7. They don’t get tired. They don’t judge people...
