by NoBull Marketing | Sep 26, 2024 | Email Marketing, Growing Customers, Strategy
We all know it’s far more expensive to attract a new client than to keep an existing one. But all too often, we chase after bright, shiny, new clients instead of focusing on customer retention. Not only do you lose clients when you don’t look after them,...
by NoBull Marketing | Apr 17, 2024 | Attracting Leads, Converting Leads, Growing Customers, Strategy, Tracking Results
Everyone in business hears plenty about KPIs. Most people in marketing hear about the customer journey. Today, I’m combining these two topics to explore customer journey KPIs. What they are and why they matter. This may sound like a big topic for a simple copywriter,...
by NoBull Marketing | Jul 14, 2022 | Content, Converting Leads, Email Marketing, Growing Customers, Strategy
The ROI from email marketing is spectacular, averaging $35 to $45 for every dollar spent. No wonder every company you connect with or buy from online wants to add you to an email list! But there’s more to it than simply hammering people’s inboxes. Let’s look at...
by NoBull Marketing | Jan 30, 2022 | Blogging, Content, Digital, Growing Customers
All the statistics show a good blog can really make a difference to your business. So how come so many businesses blog and get nowhere? It could be because of these sadly common business blogging mistakes. 1. You write for your competition, not your customers...
by NoBull Marketing | Apr 15, 2020 | Converting Leads, Email Marketing, Growing Customers
So your emails are all Spam Act compliant – but are they getting to the inbox? Most people now have at least one spam filter on their email account. It might be part of the email platform – think about the junk folder in Outlook or the Promotions and...
by Bridget | Dec 12, 2018 | Growing Customers, Strategy
This is the second post following my interview with Bev Barnfather of Ladybird Gifts. Today we’re looking at effective business gifting throughout the year, rather than just at Christmas. (Read the first post for Christmas gifting tips.) We’re going to use real estate...
