by Bridget | Dec 12, 2018 | Growing Customers, Strategy
This is the second post following my interview with Bev Barnfather of Ladybird Gifts. Today we’re looking at effective business gifting throughout the year, rather than just at Christmas. (Read the first post for Christmas gifting tips.) We’re going to use real estate...
by Bridget | Nov 12, 2018 | Growing Customers, Strategy
“Strategic gifting”- Bev Barnfather used the phrase when she introduced herself recently and it piqued my interest. I caught up with her to find out more about the effective use of business thank-you gifts. Top three mistakes in business gifts Bev identified three key...
by Bridget | Aug 13, 2018 | Attracting Leads, Growing Customers
If word of mouth marketing is the best sort of marketing, using reviews and testimonials is the second best! They basically pump up your word of mouth. Now somebody is talking not only to the people they know, but also to other people about your business. Let’s...
by Bridget | May 15, 2018 | Attracting Leads, Growing Customers
Surveys are quick, easy and (with tools like SurveyMonkey) easily affordable for small to medium businesses. So how do you use them effectively? Let’s look at four key benefits of surveys – plus hints on how to implement effectively in your small or medium...
by Bridget | Jun 16, 2017 | Converting Leads, Data, Growing Customers
As you probably know, I’m a passionate believer in email marketing. Having your own email list and communicating regularly is a simple, low-cost way to build reputation and trust – so people approach you when they’re ready to buy. I’ve written...
by Bridget | Sep 1, 2016 | Content, Converting Leads, Digital, Growing Customers
Why do you need an email newsletter? Who reads them anyway? You know you don’t read all the email newsletters that turn up in your inbox. Why waste time and effort on something people will just ignore? Reasons why you need an email newsletter An email newsletter...
