by NoBull Marketing | May 18, 2020 | Attracting Leads, Content, Digital, Email Marketing, SEO, Social Media
A lot of businesses which try to adopt content marketing don’t get the results they want. Why? There are plenty of reasons, but a very common one is that they have the balance between ‘content’ and ‘marketing’ wrong! This post is about...
by NoBull Marketing | Apr 22, 2020 | SEO, Social Media
I meet many small business people who are keen to use social media in their marketing. Unfortunately, most of them have very little knowledge of how social media works. Some aren’t even aware of the distinction between organic social media and paid advertising...
by NoBull Marketing | Jan 24, 2020 | Blogging, Email Marketing, Social Media, Strategy
Should you do your marketing yourself, or should you pay someone else? For a typical small business, when you start up you’ve got very little money – maybe no money at all! So there’s not really a question. You just have to do it yourself. But as you...
by Bridget | Sep 11, 2019 | Attracting Leads, Email Marketing, SEO, Social Media, Strategy, Tracking Results
Today we’re looking at the difference between branding and direct response marketing. Both are important, but how do they fit in your overall marketing plan? The difference between branding and direct response A branding campaign is designed to drive or...
by Bridget | May 12, 2017 | Blogging, Email Marketing, SEO, Social Media, Strategy
What marketing activities will be most effective for your small to medium service business? It’s a challenge. The answer will be different for every single business, but here’s my shortlist of effective marketing strategies that work for most businesses....
by Bridget | Nov 10, 2016 | Attracting Leads, Content, Digital, SEO, Social Media, Strategy
Our last post listed 15 ways to drive traffic to your website including online advertising options, offline options and email marketing. Today, we’re going to explore how you can use non-paid online promotion to get more traffic – plus how to leverage your...
