by NoBull Marketing | Dec 2, 2020 | Converting Leads, Email Marketing
I’m a passionate believer in email marketing, which starts with an effective email newsletter. Is your newsletter effective? Let’s look at three questions: Why are you sending this newsletter anyway? Do the content and format of your newsletter achieve...
by NoBull Marketing | Nov 18, 2020 | Converting Leads, Data, Email Marketing, Strategy
Everyone with any interest in marketing has heard of segmentation. The theory is simple. Set up some lead segmentation which makes a difference to your business, then send different messages to different segments. This has two effects: It increases your response rate,...
by NoBull Marketing | Sep 3, 2020 | Content, Converting Leads, Email Marketing, Strategy
Marketing automation sounds a big, fancy and complicated, something for large companies to do. But there are some simple marketing automation basics that small businesses can use to get started, and I’d like to share three simple examples. Why move beyond the...
by NoBull Marketing | Jun 12, 2020 | Converting Leads, Email Marketing
How closely have you thought about the format of your marketing emails? Questions like whether to use plain text or html, or how many images to include? If you’re sending a regular email newsletter or update, you probably have an html template set up in your...
by NoBull Marketing | Apr 15, 2020 | Converting Leads, Email Marketing, Growing Customers
So your emails are all Spam Act compliant – but are they getting to the inbox? Most people now have at least one spam filter on their email account. It might be part of the email platform – think about the junk folder in Outlook or the Promotions and...
by NoBull Marketing | Apr 1, 2020 | Converting Leads, Email Marketing
If you want to do email marketing in Australia (and you do!) you need to be sure you’re sending emails but you’re not sending spam. That means you need to comply with the Spam Act 2003. Here’s a quick guide to how to do it: What does the Spam Act...
