by Cathlyn Padallan | Oct 7, 2019 | Attracting Leads, Converting Leads, Real Life Examples, Strategy
Telemarketing gets a bad rap these days, but businesses still use it – because it works! Today I’m going to use a case study to explore whether and how you can make telemarketing work for you. The key issues are: Do you have the right product or service...
by Bridget | Jun 27, 2017 | Attracting Leads, Converting Leads
Let’s take it as read that you believe in email marketing. That you want to send a regular email newsletter, implement some automated email nurtures. You still need an email list to send messages to. You don’t have one. Not even an old list you can clean...
by Bridget | Jun 16, 2017 | Converting Leads, Data, Growing Customers
As you probably know, I’m a passionate believer in email marketing. Having your own email list and communicating regularly is a simple, low-cost way to build reputation and trust – so people approach you when they’re ready to buy. I’ve written...
by Bridget | Sep 1, 2016 | Content, Converting Leads, Digital, Growing Customers
Why do you need an email newsletter? Who reads them anyway? You know you don’t read all the email newsletters that turn up in your inbox. Why waste time and effort on something people will just ignore? Reasons why you need an email newsletter An email newsletter...
by Bridget | Dec 15, 2015 | Converting Leads, Data, Growing Customers
It’s that time of year, and Santa’s not the only one making lists! December sees businesses everywhere scrambling to get their customer and contact lists organised so they can send or email seasonal greetings. All too often, the contact database just isn’t up to the...
by Bridget | Jan 11, 2015 | Attracting Leads, Converting Leads
What makes a good blog post? Right up front, it’s important to remember that your small business blog has a purpose. You’re not just writing for fun. You want to attract and engage customers and potential customers. So focus on these four key attributes...
