by Bridget | Oct 28, 2021 | Attracting Leads, Converting Leads, Digital
This is the third in a series of blog posts about the different types of web pages and the roles they play in converting visitors to enquiries, leads and customers. Today, I’m looking specifically at landing pages. What is a landing page? Let’s start with...
by NoBull Marketing | Jun 10, 2021 | Content, Converting Leads, Digital, Tracking Results
Today let’s take a look at bounce rates. What bounces are, what a good bounce rate is, and how to improve your bounce rate if it’s not so good. What is bounce rate? A bounce visit is one when somebody comes to your site, then clicks away without...
by NoBull Marketing | Dec 2, 2020 | Converting Leads, Email Marketing
I’m a passionate believer in email marketing, which starts with an effective email newsletter. Is your newsletter effective? Let’s look at three questions: Why are you sending this newsletter anyway? Do the content and format of your newsletter achieve...
by NoBull Marketing | Nov 18, 2020 | Converting Leads, Data, Email Marketing, Strategy
Everyone with any interest in marketing has heard of segmentation. The theory is simple. Set up some lead segmentation which makes a difference to your business, then send different messages to different segments. This has two effects: It increases your response rate,...
by NoBull Marketing | Sep 3, 2020 | Content, Converting Leads, Email Marketing, Strategy
Marketing automation sounds a big, fancy and complicated, something for large companies to do. But there are some simple marketing automation basics that small businesses can use to get started, and I’d like to share three simple examples. Why move beyond the...
by NoBull Marketing | Jun 12, 2020 | Converting Leads, Email Marketing
How closely have you thought about the format of your marketing emails? Questions like whether to use plain text or html, or how many images to include? If you’re sending a regular email newsletter or update, you probably have an html template set up in your...
