by NoBull Marketing | Apr 14, 2025 | Attracting Leads, Converting Leads, Copywriting, Email Marketing, Real Life Examples
What do you think of when you hear the term ’email marketing’? (Apart from ‘spam’!) One obvious answer is email newsletters, but there are many other ways to use email in your marketing. Here’s a look at 5 different types of email...
by NoBull Marketing | Feb 13, 2025 | Attracting Leads, Content, Converting Leads, Digital, Strategy
If you’ve spent any time with marketers, marketing agencies or business strategists, you’ve probably heard of the ‘marketing funnel’. But do you know what a marketing funnel is? Or how to set one up? Or whether they even work? My job today is...
by NoBull Marketing | Apr 17, 2024 | Attracting Leads, Converting Leads, Growing Customers, Strategy, Tracking Results
Everyone in business hears plenty about KPIs. Most people in marketing hear about the customer journey. Today, I’m combining these two topics to explore customer journey KPIs. What they are and why they matter. This may sound like a big topic for a simple copywriter,...
by NoBull Marketing | Apr 18, 2023 | Content, Converting Leads, Strategy
We all know how important reviews and testimonials are in building brand and reputation. Most of us invest some effort into getting positive reviews posted to Google, Facebook or other sites relevant to our business. But have you ever counted up all the ways you can...
by NoBull Marketing | Jul 14, 2022 | Content, Converting Leads, Email Marketing, Growing Customers, Strategy
The ROI from email marketing is spectacular, averaging $35 to $45 for every dollar spent. No wonder every company you connect with or buy from online wants to add you to an email list! But there’s more to it than simply hammering people’s inboxes. Let’s look at...
by Bridget | Oct 28, 2021 | Attracting Leads, Converting Leads, Digital
This is the third in a series of blog posts about the different types of web pages and the roles they play in converting visitors to enquiries, leads and customers. Today, I’m looking specifically at landing pages. What is a landing page? Let’s start with...
