by NoBull Marketing | Apr 18, 2023 | Content, Converting Leads, Strategy
We all know how important reviews and testimonials are in building brand and reputation. Most of us invest some effort into getting positive reviews posted to Google, Facebook or other sites relevant to our business. But have you ever counted up all the ways you can...
by NoBull Marketing | Jul 14, 2022 | Content, Converting Leads, Email Marketing, Growing Customers, Strategy
The ROI from email marketing is spectacular, averaging $35 to $45 for every dollar spent. No wonder every company you connect with or buy from online wants to add you to an email list! But there’s more to it than simply hammering people’s inboxes. Let’s look at...
by Bridget | Oct 28, 2021 | Attracting Leads, Converting Leads, Digital
This is the third in a series of blog posts about the different types of web pages and the roles they play in converting visitors to enquiries, leads and customers. Today, I’m looking specifically at landing pages. What is a landing page? Let’s start with...
by NoBull Marketing | Jun 10, 2021 | Content, Converting Leads, Digital, Tracking Results
Today let’s take a look at bounce rates. What bounces are, what a good bounce rate is, and how to improve your bounce rate if it’s not so good. What is bounce rate? A bounce visit is one when somebody comes to your site, then clicks away without...
by NoBull Marketing | Dec 2, 2020 | Converting Leads, Email Marketing
I’m a passionate believer in email marketing, which starts with an effective email newsletter. Is your newsletter effective? Let’s look at three questions: Why are you sending this newsletter anyway? Do the content and format of your newsletter achieve...
by NoBull Marketing | Nov 18, 2020 | Converting Leads, Data, Email Marketing, Strategy
Everyone with any interest in marketing has heard of segmentation. The theory is simple. Set up some lead segmentation which makes a difference to your business, then send different messages to different segments. This has two effects: It increases your response rate,...
