by NoBull Marketing | Mar 27, 2026 | SEO, Strategy
A client asked me recently how I had optimised my copy for AI search. Given the current sound and fury about AI in the SEO industry, I’m surprised it took so long. But that question shows it’s time to share my thoughts about AI search and copywriting. For...
by NoBull Marketing | Jul 7, 2025 | Blogging, Content, Real Life Examples, SEO
As a content marketer, I tend to look at the dates when blog posts were published. I came across one blog where the most recent post was in February 2023 – I’m writing this article in July 2025, so nearly 2 1/2 years ago. Clearly, this blog hadn’t...
by NoBull Marketing | Jan 4, 2025 | SEO
Additional comments, 2025 As we move into January 2025, I realise it’s nearly 10 years since I first published this post. Back in 2016, it was an instant hit post. It was on page one of Google with no promotion, and in the top three for a while. Why? There weren’t...
by NoBull Marketing | Nov 14, 2024 | Content, Copywriting, SEO
Many of my clients are small business owners, who haven’t dealt with a lot of marketing agencies. Many have no experience writing a marketing brief, let alone working with a copywriter. If you’re in the same boat, this post is for you! Working with a...
by NoBull Marketing | Sep 22, 2023 | Content, Copywriting, Digital, SEO
I write a lot of website copy. I look at a lot of websites. Two areas where the words on most websites could work harder are the contact page and the footer. Today, I’m looking at what to put in your website footer and why. There are two things to understand before we...
by NoBull Marketing | Jun 30, 2023 | Content, Copywriting, Digital, SEO
SEO (search engine optimisation) matters! You want traffic to your website, and over half of all trackable visits start with search. For many business owners, SEO plugins like Yoast and Rank Math look like the answer. And they can be – but only if you use them wisely....
