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Small Business Marketing Priorities for 2020

Small Business Marketing Priorities for 2020

In 2020, we’re looking to grow, connect and add more value. This includes trying to make our blogs and emails more useful – which is why I’ve been running a Small Business Marketing Survey to find out what matters to you. The survey will close on 17 January, so this...
Get your website redesign project right

Get your website redesign project right

Research suggests that the average website lasts 2 years and 7 months. That was based on marketing websites. In other sectors, it may be between 3 and 6 years – some industries don’t change that fast. But whatever the exact lifetime, that’s a lot of...
Guesstimating ROI

Guesstimating ROI

Let’s imagine a company is quoting you a price to promote your services to their email list or to send direct mail to their contacts. How do you decide whether you should? Will you get a positive return on the investment you make using the third-party channel? The...