by NoBull Marketing | Jun 22, 2023 | Content, Copywriting, Strategy
We all know what brand is – or we all think we do. But many business owners stop at brand visual identity – logo, colours, font and possibly even image guidelines. They’re missing two vital elements – the brand voice and the brand experience....
by NoBull Marketing | Apr 18, 2023 | Content, Converting Leads, Strategy
We all know how important reviews and testimonials are in building brand and reputation. Most of us invest some effort into getting positive reviews posted to Google, Facebook or other sites relevant to our business. But have you ever counted up all the ways you can...
by NoBull Marketing | Feb 27, 2023 | Content, Copywriting, Strategy
Since ChatGPT launched in November 2022, every other person I meet asks me if I’m scared of AI making my job as a copywriter redundant. Short answer? I’m not. Slightly longer answer? If you’re a copywriter whose process is to research and rehash the top results in...
by NoBull Marketing | Sep 13, 2022 | Real Life Examples, Strategy
If you’ve thought about your marketing at all, you’ve almost certainly come across the concept of the USP. Unique selling proposition, unique sales proposition, unique selling point – whichever variation you prefer, it’s all about how your...
by Bridget | Jul 28, 2022 | Content, SEO, Strategy
If you don’t have a marketing background, you may well be a little hazy about content marketing vs SEO vs PR (public relations). You probably have an idea what each of these means, but explaining how they’re different might be challenging. That’s hardly surprising as...
by NoBull Marketing | Jul 14, 2022 | Content, Converting Leads, Email Marketing, Growing Customers, Strategy
The ROI from email marketing is spectacular, averaging $35 to $45 for every dollar spent. No wonder every company you connect with or buy from online wants to add you to an email list! But there’s more to it than simply hammering people’s inboxes. Let’s look at...
