by Bridget | Jul 8, 2021 | Attracting Leads, Blogging, Content, Digital, Strategy
The goal of good content marketing is more than just website traffic. You also need to keep visitors on your website – getting them engaged with your content so that they move step by step closer to becoming a customer. That requires good content, which is what...
by NoBull Marketing | Jun 3, 2021 | Content, Strategy
How ready are your potential customers to buy from you? The short answer is, different customers are more or less ready. Some are champing at the bit to hand over their money (don’t we all love those ones!), while others have no clue that they have a problem,...
by NoBull Marketing | Mar 18, 2021 | Blogging, Content, Digital, Managing Suppliers, Strategy
So why would you even consider outsourcing your blog? It’s meant to be you, right? But in real life, things are a bit more complicated. Maybe, just maybe You want to save time You don’t know what to write about You don’t like writing So let’s...
by NoBull Marketing | Mar 4, 2021 | Blogging, Content, Strategy
Today, I’d like to talk about the difference between having a blog for your business and having a blog as your business. These two sound very similar, but are actually quite different. When you’re looking for advice and planning your blog, it’s...
by NoBull Marketing | Nov 18, 2020 | Converting Leads, Data, Email Marketing, Strategy
Everyone with any interest in marketing has heard of segmentation. The theory is simple. Set up some lead segmentation which makes a difference to your business, then send different messages to different segments. This has two effects: It increases your response rate,...
by NoBull Marketing | Nov 4, 2020 | Attracting Leads, Email Marketing, Strategy, Uncategorized
We all know email marketing is effective, but have you ever considered the difference between marketing to your own list or to a third party email list? Have you even considered using a third party list at all? Why use third party email lists? We all know email is a...
