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Ten marketing tips for small business and startups

Ten marketing tips for small business and startups

Let’s start from the principle that you are a small business or even a startup. You don’t have much money. You have a lot of time, but you have a lot of things you need to do with your time and you don’t have a great number of resources. So how are...
How to write a marketing brief

How to write a marketing brief

Good marketing always starts with a good brief.  If you’re employing someone else to do some marketing for you, then the more information you give them, the better job they can do. So you must know how to write a marketing brief properly. Below, I have listed 7...
Pricing your time and expertise

Pricing your time and expertise

Pricing your time and expertise is a challenge. So many of us in consulting and services businesses are, in the end, selling our time. It doesn’t matter whether you charge per hour, per day, or per project. It’s all about time. Even a per project price is...