by Bridget | Sep 11, 2019 | Attracting Leads, Strategy
Today we’re looking at the difference between branding and direct response marketing. Both are important, but how do they fit in your overall marketing plan? The difference between branding and direct response A branding campaign is designed to drive or...
by Bridget | Dec 12, 2018 | Growing Customers, Strategy
This is the second post following my interview with Bev Barnfather of Ladybird Gifts. Today we’re looking at effective business gifting throughout the year, rather than just at Christmas. (Read the first post for Christmas gifting tips.) We’re going to use real estate...
by Bridget | Dec 12, 2018 | Growing Customers, Strategy
“Strategic gifting”- Bev Barnfather used the phrase when she introduced herself recently and it piqued my interest. I caught up with her to find out more about the effective use of business thank-you gifts. Top three mistakes in business gifts Bev identified three key...
by Bridget | Jun 11, 2018 | Strategy
Let’s start from the principle that you are a small business or even a startup. You don’t have much money. You have a lot of time, but you have a lot of things you need to do with your time and you don’t have a great number of resources. So how are...
by Bridget | Apr 28, 2018 | Content, Creative, Strategy
Good marketing always starts with a good brief. If you’re employing someone else to do some marketing for you, then the more information you give them, the better job they can do. So you must know how to write a marketing brief properly. Below, I have listed 7...
by Bridget | Mar 15, 2018 | Pricing, Strategy
Pricing your time and expertise is a challenge. So many of us in consulting and services businesses are, in the end, selling our time. It doesn’t matter whether you charge per hour, per day, or per project. It’s all about time. Even a per project price is...
