by NoBull Marketing | Jan 24, 2020 | Strategy, Uncategorized
Should you do your marketing yourself, or should you pay someone else? For a typical small business, when you start up you’ve got very little money – maybe no money at all! So there’s not really a question. You just have to do it yourself. But as you...
by Bridget | Jan 9, 2020 | Strategy
In 2020, we’re looking to grow, connect and add more value. This includes trying to make our blogs and emails more useful – which is why I’ve been running a Small Business Marketing Survey to find out what matters to you. The survey will close on 17 January, so this...
by Bridget | Nov 11, 2019 | Digital, Strategy
Research suggests that the average website lasts 2 years and 7 months. That was based on marketing websites. In other sectors, it may be between 3 and 6 years – some industries don’t change that fast. But whatever the exact lifetime, that’s a lot of...
by NoBull Marketing | Sep 12, 2019 | Data, Real Life Examples, Strategy
Let’s imagine a company is quoting you a price to promote your services to their email list or to send direct mail to their contacts. How do you decide whether you should? Will you get a positive return on the investment you make using the third-party channel? The...
by Bridget | Sep 11, 2019 | Attracting Leads, Strategy
Today we’re looking at the difference between branding and direct response marketing. Both are important, but how do they fit in your overall marketing plan? The difference between branding and direct response A branding campaign is designed to drive or...
by NoBull Marketing | Aug 7, 2019 | Attracting Leads, Converting Leads, Real Life Examples, Strategy
Telemarketing gets a bad rap these days, but businesses still use it – because it works! Today I’m going to use a case study to explore whether and how you can make telemarketing work for you. The key issues are: Do you have the right product or service...
