by NoBull Marketing | Feb 13, 2025 | Attracting Leads, Content, Converting Leads, Digital, Strategy
If you’ve spent any time with marketers, marketing agencies or business strategists, you’ve probably heard of the ‘marketing funnel’. But do you know what a marketing funnel is? Or how to set one up? Or whether they even work? My job today is...
by NoBull Marketing | Sep 26, 2024 | Email Marketing, Growing Customers, Strategy
We all know it’s far more expensive to attract a new client than to keep an existing one. But all too often, we chase after bright, shiny, new clients instead of focusing on customer retention. Not only do you lose clients when you don’t look after them,...
by NoBull Marketing | Apr 17, 2024 | Attracting Leads, Converting Leads, Growing Customers, Strategy, Tracking Results
Everyone in business hears plenty about KPIs. Most people in marketing hear about the customer journey. Today, I’m combining these two topics to explore customer journey KPIs. What they are and why they matter. This may sound like a big topic for a simple copywriter,...
by NoBull Marketing | Jan 29, 2024 | Content, Copywriting, Strategy
2023 was the year of ChatGPT and copywriting. It was the year AI was going to take over the world and we human copywriters were all going to be out of jobs. Fast forward to 2024. That hasn’t happened. It doesn’t seem likely to happen this year either. On the...
by NoBull Marketing | Jun 22, 2023 | Content, Copywriting, Strategy
We all know what brand is – or we all think we do. But many business owners stop at brand visual identity – logo, colours, font and possibly even image guidelines. They’re missing two vital elements – the brand voice and the brand experience....
by NoBull Marketing | Apr 18, 2023 | Content, Converting Leads, Strategy
We all know how important reviews and testimonials are in building brand and reputation. Most of us invest some effort into getting positive reviews posted to Google, Facebook or other sites relevant to our business. But have you ever counted up all the ways you can...
