by NoBull Marketing | Sep 30, 2020 | Strategy
We all love to give the customer exactly what they want. That can mean a custom service every time. But if everything’s custom, it could mean you spend a lot of time scoping, quoting and proposing. You have to start at the very beginning for every job, which...
by NoBull Marketing | Sep 3, 2020 | Content, Converting Leads, Email Marketing, Strategy
Marketing automation sounds a big, fancy and complicated, something for large companies to do. But there are some simple marketing automation basics that small businesses can use to get started, and I’d like to share three simple examples. Why move beyond the...
by NoBull Marketing | Aug 25, 2020 | Attracting Leads, Strategy
Today, I explore stages of buyer journey and how those relate to the messages in your marketing. In particular, let’s look at the balance between branding and direct response messaging. Understanding the Buyer Journey The ‘buyer journey’ is just a...
by NoBull Marketing | Jan 24, 2020 | Blogging, Email Marketing, Social Media, Strategy, Uncategorized
Should you do your marketing yourself, or should you pay someone else? For a typical small business, when you start up you’ve got very little money – maybe no money at all! So there’s not really a question. You just have to do it yourself. But as you...
by Bridget | Jan 9, 2020 | Blogging, Content, Email Marketing, SEO, Social Media, Strategy, Tracking Results
In 2020, we’re looking to grow, connect and add more value. This includes trying to make our blogs and emails more useful – which is why I’ve been running a Small Business Marketing Survey to find out what matters to you. The survey will close on 17 January, so this...
by Bridget | Nov 11, 2019 | Digital, SEO, Strategy
Research suggests that the average website lasts 2 years and 7 months. That was based on marketing websites. In other sectors, it may be between 3 and 6 years – some industries don’t change that fast. But whatever the exact lifetime, that’s a lot of...
