by NoBull Marketing | Mar 18, 2021 | Blogging, Content, Digital, Managing Suppliers, Strategy
So why would you even consider outsourcing your blog? It’s meant to be you, right? But in real life, things are a bit more complicated. Maybe, just maybe You want to save time You don’t know what to write about You don’t like writing So let’s...
by NoBull Marketing | Mar 4, 2021 | Blogging, Content, Strategy
Today, I’d like to talk about the difference between having a blog for your business and having a blog as your business. These two sound very similar, but are actually quite different. When you’re looking for advice and planning your blog, it’s...
by NoBull Marketing | Nov 18, 2020 | Converting Leads, Data, Email Marketing, Strategy
Everyone with any interest in marketing has heard of segmentation. The theory is simple. Set up some lead segmentation which makes a difference to your business, then send different messages to different segments. This has two effects: It increases your response rate,...
by NoBull Marketing | Nov 4, 2020 | Attracting Leads, Email Marketing, Strategy, Uncategorized
We all know email marketing is effective, but have you ever considered the difference between marketing to your own list or to a third party email list? Have you even considered using a third party list at all? Why use third party email lists? We all know email is a...
by NoBull Marketing | Sep 30, 2020 | Strategy
We all love to give the customer exactly what they want. That can mean a custom service every time. But if everything’s custom, it could mean you spend a lot of time scoping, quoting and proposing. You have to start at the very beginning for every job, which...
by NoBull Marketing | Sep 3, 2020 | Content, Converting Leads, Email Marketing, Strategy
Marketing automation sounds a big, fancy and complicated, something for large companies to do. But there are some simple marketing automation basics that small businesses can use to get started, and I’d like to share three simple examples. Why move beyond the...
