by NoBull Marketing | Jan 21, 2021 | Content, Creative, Digital
I’ve written before about readability, but I’ve focused mostly on your copy and getting a good readability score. Today let’s look at other things you can do on your web page to make your already excellent copy more readable. Not the way you use...
by NoBull Marketing | Sep 3, 2020 | Content, Converting Leads, Email Marketing, Strategy
Marketing automation sounds a big, fancy and complicated, something for large companies to do. But there are some simple marketing automation basics that small businesses can use to get started, and I’d like to share three simple examples. Why move beyond the...
by NoBull Marketing | Jul 2, 2020 | Blogging, Content
I’ve been looking at a lot of legal websites recently, and one issue sticks out. Readability. Legal websites are full of legal writing rather than copywriting. For the average visitor, that means they are just hard work! Readability of law firm websites We...
by NoBull Marketing | May 18, 2020 | Attracting Leads, Content, Digital, Email Marketing, SEO, Social Media
A lot of businesses which try to adopt content marketing don’t get the results they want. Why? There are plenty of reasons, but a very common one is that they have the balance between ‘content’ and ‘marketing’ wrong! This post is about...
by NoBull Marketing | Mar 27, 2020 | Attracting Leads, Content, Digital, SEO
Have you put blood, sweat and tears into creating an original and interesting infographic? Then you want two things. You want to share your creative baby with people who appreciate it, and you want to get more traffic and interest for your own site. That’s where...
by Bridget | Jan 9, 2020 | Blogging, Content, Email Marketing, SEO, Social Media, Strategy, Tracking Results
In 2020, we’re looking to grow, connect and add more value. This includes trying to make our blogs and emails more useful – which is why I’ve been running a Small Business Marketing Survey to find out what matters to you. The survey will close on 17 January, so this...
