by NoBull Marketing | Apr 8, 2021 | Content, SEO
Why does SEO matter? It doesn’t matter how great your website is, if you don’t get traffic, you don’t get enquiries. And on average, 53% of web traffic comes from organic search. If you want website traffic, showing up in search results is going to...
by NoBull Marketing | Mar 18, 2021 | Blogging, Content, Digital, Managing Suppliers, Strategy
So why would you even consider outsourcing your blog? It’s meant to be you, right? But in real life, things are a bit more complicated. Maybe, just maybe You want to save time You don’t know what to write about You don’t like writing So let’s...
by NoBull Marketing | Mar 4, 2021 | Blogging, Content, Strategy
Today, I’d like to talk about the difference between having a blog for your business and having a blog as your business. These two sound very similar, but are actually quite different. When you’re looking for advice and planning your blog, it’s...
by NoBull Marketing | Jan 21, 2021 | Content, Creative, Digital
I’ve written before about readability, but I’ve focused mostly on your copy and getting a good readability score. Today let’s look at other things you can do on your web page to make your already excellent copy more readable. Not the way you use...
by NoBull Marketing | Sep 3, 2020 | Content, Converting Leads, Email Marketing, Strategy
Marketing automation sounds a big, fancy and complicated, something for large companies to do. But there are some simple marketing automation basics that small businesses can use to get started, and I’d like to share three simple examples. Why move beyond the...
by NoBull Marketing | Jul 2, 2020 | Blogging, Content
I’ve been looking at a lot of legal websites recently, and one issue sticks out. Readability. Legal websites are full of legal writing rather than copywriting. For the average visitor, that means they are just hard work! Readability of law firm websites We...
