by NoBull Marketing | Mar 27, 2020 | Attracting Leads, Content, Digital
Have you put blood, sweat and tears into creating an original and interesting infographic? Then you want two things. You want to share your creative baby with people who appreciate it, and you want to get more traffic and interest for your own site. That’s where...
by NoBull Marketing | Jul 10, 2019 | Content, Creative, Strategy
I met recently with the board of a fairly large not-for-profit organisation in Sydney and across New South Wales. This set me thinking about marketing not just for their specific needs, but also for not-for-profits generally. Not-for-profits, or NFPs, are different...
by Bridget | Oct 1, 2018 | Attracting Leads, Blogging, Content
What are they? You can’t get very far in marketing or copywriting without hearing about power words, and everyone has their own power words list. But what are power words? Simply, they’re words that have the power to create a reaction and a response. To...
by Bridget | Apr 28, 2018 | Content, Creative, Strategy
Good marketing always starts with a good brief. If you’re employing someone else to do some marketing for you, then the more information you give them, the better job they can do. So you must know how to write a marketing brief properly. Below, I have listed 7...
by Bridget | Aug 4, 2017 | Content, Creative, Real Life Examples
Have a look at the photo above. What’s the marketing message in each of those oversized outdoor signs? And are those messages clearly communicated? Nowhere near as well as they should be. Which makes them a great subject to explore the tricky business of getting...
by Bridget | Mar 9, 2017 | Blogging, Content, Creative
Why does copywriting matter? Copywriting is right at the heart of marketing. Whether you’re writing web pages, whether you’re writing emails, whether you’re writing a brochure, you’re writing copy. And you need to make it good, so it will...
