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Power words

Power words

What are they? You can’t get very far in marketing or copywriting without hearing about power words, and everyone has their own power words list. But what are power words? Simply, they’re words that have the power to create a reaction and a response. To...
How to write a marketing brief

How to write a marketing brief

Good marketing always starts with a good brief.  If you’re employing someone else to do some marketing for you, then the more information you give them, the better job they can do. So you must know how to write a marketing brief properly. Below, I have listed 7...