by Bridget | Oct 1, 2018 | Attracting Leads, Blogging, Content
What are they? You can’t get very far in marketing or copywriting without hearing about power words, and everyone has their own power words list. But what are power words? Simply, they’re words that have the power to create a reaction and a response. To...
by Bridget | Apr 28, 2018 | Content, Creative, Strategy
Good marketing always starts with a good brief. If you’re employing someone else to do some marketing for you, then the more information you give them, the better job they can do. So you must know how to write a marketing brief properly. Below, I have listed 7...
by Bridget | Aug 4, 2017 | Content, Creative, Real Life Examples
Have a look at the photo above. What’s the marketing message in each of those oversized outdoor signs? And are those messages clearly communicated? Nowhere near as well as they should be. Which makes them a great subject to explore the tricky business of getting...
by Bridget | Mar 9, 2017 | Blogging, Content, Creative
Why does copywriting matter? Copywriting is right at the heart of marketing. Whether you’re writing web pages, whether you’re writing emails, whether you’re writing a brochure, you’re writing copy. And you need to make it good, so it will...
by Bridget | Nov 10, 2016 | Attracting Leads, Content, Digital, Strategy
Our last post listed 15 ways to drive traffic to your website including online advertising options, offline options and email marketing. Today, we’re going to explore how you can use non-paid online promotion to get more traffic – plus how to leverage your...
by Bridget | Sep 1, 2016 | Content, Converting Leads, Digital, Growing Customers
Why do you need an email newsletter? Who reads them anyway? You know you don’t read all the email newsletters that turn up in your inbox. Why waste time and effort on something people will just ignore? Reasons why you need an email newsletter An email newsletter...
