by NoBull Marketing | Feb 20, 2024 | Content, Copywriting, Digital, Real Life Examples
What does your business do? Who do you do it for? If you go to your website home page, does it tell you that clearly? Hero images and company taglines are all very well, but unless you’re Nike, or Apple, or Telstra, visitors may not know what you do. The home page...
by NoBull Marketing | Jan 29, 2024 | Content, Copywriting, Strategy
2023 was the year of ChatGPT and copywriting. It was the year AI was going to take over the world and we human copywriters were all going to be out of jobs. Fast forward to 2024. That hasn’t happened. It doesn’t seem likely to happen this year either. On the...
by NoBull Marketing | Dec 11, 2023 | Copywriting
So you’re thinking of hiring a copywriter? Congratulations! That’s the first step towards words which work harder for you and your business. But how do you decide who to hire? What makes a good copywriter? And more importantly, what makes a good copywriter for you and...
by NoBull Marketing | Nov 21, 2023 | Copywriting, Email Marketing
Before I was a copywriter myself, I occasionally hired copywriters. Many of them sent me copywriting briefs which I had to complete. I hated them. I remember one particular case where I wanted a 7-800 word blog article. The brief took hours to complete and ended up at...
by NoBull Marketing | Oct 13, 2023 | Content, Copywriting, Digital, Real Life Examples
There are some pages which exist on almost every website – the home page is one, the contact page is another. Yet while most businesses spend hours agonising about the home page, the ‘contact us’ page is often an afterthought. It’s time to change that. What’s so...
by NoBull Marketing | Sep 22, 2023 | Content, Copywriting, Digital, SEO
I write a lot of website copy. I look at a lot of websites. Two areas where the words on most websites could work harder are the contact page and the footer. Today, I’m looking at what to put in your website footer and why. There are two things to understand before we...