by NoBull Marketing | Mar 21, 2024 | Creative, Digital, Real Life Examples
You want your website to look good. Scrub that. You want it to look better than good – it should look fantastic. But you also want it to work. Unfortunately, sometimes designers focus on looks more than results. You can end up with web design mistakes which affect...
by Bridget | Jul 31, 2023 | Content, Copywriting, Creative, Email Marketing, Real Life Examples
If you’ve done just a little marketing – or even if you’ve had other people market to you – you’ll have come across personalisation. All those emails which open with ‘Hi Bridget’. Occasionally ones which open with ‘Hi...
by Bridget | Feb 14, 2023 | Content, Creative, Real Life Examples
You’ll find plenty of marketing advice telling you not to use stock images – that original content is best. Yet stock image services continue to thrive. The reason is simple – we don’t all have the kind of budgets we’d need to use...
by NoBull Marketing | Aug 10, 2022 | Blogging, Content, Creative, Real Life Examples
How easy is your content to read? It turns out that readability is pretty important. Around 40% of Australian adults have limited literacy. If you want these people to read anything you write, you need to make it easy and simple for them. Even for people who can read...
by NoBull Marketing | Feb 10, 2022 | Blogging, Content, Creative, Real Life Examples, Strategy
Storytelling is right at the heart of what it means to be human. I bet the first cave people sat around their smoky fires, telling stories about how they got away from the sabre tooth tiger or what happened when the velociraptors chased them. Nowadays we have books,...
by NoBull Marketing | Jan 21, 2021 | Content, Creative, Digital
I’ve written before about readability, but I’ve focused mostly on your copy and getting a good readability score. Today let’s look at other things you can do on your web page to make your already excellent copy more readable. Not the way you use...
