Good marketing always starts with a good brief. If you're employing someone else to do some marketing for you, then the more information you give them, the better job they can do. So you must know how to write a marketing brief properly.
Have a look at the photo above. What's the marketing message in each of those oversized outdoor signs? And are those messages clearly communicated? Nowhere near as well as they should be. Which makes them a great subject to explore the tricky business
Creating a website is easy. Creating a good website is hard. There are so many things which - if you get them wrong - can destroy all your good work in other areas. Here's a list of website fails - with examples which
Why does copywriting matter? Copywriting is right at the heart of marketing. Whether you're writing web pages, whether you're writing emails, whether you're writing a brochure, you're writing copy. And you need to make it good, so it will attract interest. That's the
Google's recent rollout of Expanded Text Ads has been the biggest change to Adwords in years. Which makes this a great time to look at how to write, test and improve your Adwords ad copy. Expanded Text Ads vs Traditional Adwords Ads I'm going to keep
Real estate marketing flyers. We all get them. All the time. So it's pretty much a no-brainer that letterbox flyers work as part of a real estate marketing strategy. But which ones work best? Why? And how can we apply that to our
How important are pictures to blogging? I am just starting to blog and I find some blogs which do not have images yet are still interesting but I also believe that image adds up excitement to your blog post. I came across this
Why should you have case studies on your website? Every case study and testimonial you publish is evidence of a happy client. That helps overcome one of the major challenges of service marketing - the fear that the service will be substandard, but