by NoBull Marketing | Mar 27, 2020 | Attracting Leads, Content, Digital
Have you put blood, sweat and tears into creating an original and interesting infographic? Then you want two things. You want to share your creative baby with people who appreciate it, and you want to get more traffic and interest for your own site. That’s where...
by Bridget | Sep 11, 2019 | Attracting Leads, Strategy
Today we’re looking at the difference between branding and direct response marketing. Both are important, but how do they fit in your overall marketing plan? The difference between branding and direct response A branding campaign is designed to drive or...
by NoBull Marketing | Aug 7, 2019 | Attracting Leads, Converting Leads, Real Life Examples, Strategy
Telemarketing gets a bad rap these days, but businesses still use it – because it works! Today I’m going to use a case study to explore whether and how you can make telemarketing work for you. The key issues are: Do you have the right product or service...
by Bridget | Oct 1, 2018 | Attracting Leads, Blogging, Content
What are they? You can’t get very far in marketing or copywriting without hearing about power words, and everyone has their own power words list. But what are power words? Simply, they’re words that have the power to create a reaction and a response. To...
by Bridget | Aug 13, 2018 | Attracting Leads, Growing Customers
If word of mouth marketing is the best sort of marketing, using reviews and testimonials is the second best! They basically pump up your word of mouth. Now somebody is talking not only to the people they know, but also to other people about your business. Let’s...
by Bridget | May 15, 2018 | Attracting Leads, Growing Customers
Surveys are quick, easy and (with tools like SurveyMonkey) easily affordable for small to medium businesses. So how do you use them effectively? Let’s look at four key benefits of surveys – plus hints on how to implement effectively in your small or medium...
