by Bridget | Jul 8, 2021 | Attracting Leads, Blogging, Content, Digital, Strategy
The goal of good content marketing is more than just website traffic. You also need to keep visitors on your website – getting them engaged with your content so that they move step by step closer to becoming a customer. That requires good content, which is what...
by NoBull Marketing | Nov 4, 2020 | Attracting Leads, Email Marketing, Strategy, Uncategorized
We all know email marketing is effective, but have you ever considered the difference between marketing to your own list or to a third party email list? Have you even considered using a third party list at all? Why use third party email lists? We all know email is a...
by NoBull Marketing | Aug 25, 2020 | Attracting Leads, Strategy
Today, I explore stages of buyer journey and how those relate to the messages in your marketing. In particular, let’s look at the balance between branding and direct response messaging. Understanding the Buyer Journey The ‘buyer journey’ is just a...
by NoBull Marketing | May 18, 2020 | Attracting Leads, Content, Digital, Email Marketing, SEO, Social Media
A lot of businesses which try to adopt content marketing don’t get the results they want. Why? There are plenty of reasons, but a very common one is that they have the balance between ‘content’ and ‘marketing’ wrong! This post is about...
by NoBull Marketing | Mar 27, 2020 | Attracting Leads, Content, Digital, SEO
Have you put blood, sweat and tears into creating an original and interesting infographic? Then you want two things. You want to share your creative baby with people who appreciate it, and you want to get more traffic and interest for your own site. That’s where...
by Bridget | Sep 11, 2019 | Attracting Leads, Email Marketing, SEO, Social Media, Strategy, Tracking Results
Today we’re looking at the difference between branding and direct response marketing. Both are important, but how do they fit in your overall marketing plan? The difference between branding and direct response A branding campaign is designed to drive or...
