by Bridget | Oct 1, 2018 | Attracting Leads, Blogging, Content
What are they? You can’t get very far in marketing or copywriting without hearing about power words, and everyone has their own power words list. But what are power words? Simply, they’re words that have the power to create a reaction and a response. To...
by Bridget | Aug 13, 2018 | Attracting Leads, Growing Customers
If word of mouth marketing is the best sort of marketing, using reviews and testimonials is the second best! They basically pump up your word of mouth. Now somebody is talking not only to the people they know, but also to other people about your business. Let’s...
by Bridget | May 15, 2018 | Attracting Leads, Growing Customers
Surveys are quick, easy and (with tools like SurveyMonkey) easily affordable for small to medium businesses. So how do you use them effectively? Let’s look at four key benefits of surveys – plus hints on how to implement effectively in your small or medium...
by Bridget | Jun 27, 2017 | Attracting Leads, Converting Leads
Let’s take it as read that you believe in email marketing. That you want to send a regular email newsletter, implement some automated email nurtures. You still need an email list to send messages to. You don’t have one. Not even an old list you can clean...
by Bridget | Mar 23, 2017 | Adwords, Attracting Leads, Digital, Real Life Examples
If you google ‘attention grabbing ads’, you’ll find all kinds of really clever (and often really big budget) visual ads, but it may be hard to relate those to an idea for your business. Let alone for your budget. But you still want your ad to capture...
by Bridget | Feb 16, 2017 | Adwords, Attracting Leads, Creative, Digital
Google’s recent rollout of Expanded Text Ads has been the biggest change to Adwords in years. Which makes this a great time to look at how to write, test and improve your Adwords ad copy. Expanded Text Ads vs Traditional Adwords Ads I’m going to keep this...
