by NoBull Marketing | Apr 14, 2025 | Attracting Leads, Converting Leads, Copywriting, Email Marketing, Real Life Examples
What do you think of when you hear the term ’email marketing’? (Apart from ‘spam’!) One obvious answer is email newsletters, but there are many other ways to use email in your marketing. Here’s a look at 5 different types of email...
by NoBull Marketing | Feb 13, 2025 | Attracting Leads, Content, Converting Leads, Digital, Strategy
If you’ve spent any time with marketers, marketing agencies or business strategists, you’ve probably heard of the ‘marketing funnel’. But do you know what a marketing funnel is? Or how to set one up? Or whether they even work? My job today is...
by NoBull Marketing | Oct 24, 2024 | Attracting Leads, Email Marketing, Real Life Examples
Like every business which publishes an email address online, I get unsolicited emails. Some of these are out-and-out spam; others could be considered cold email outreach. B2B email outreach is a valid marketing tactic – as long as you’re careful to stick...
by NoBull Marketing | Apr 17, 2024 | Attracting Leads, Converting Leads, Growing Customers, Strategy, Tracking Results
Everyone in business hears plenty about KPIs. Most people in marketing hear about the customer journey. Today, I’m combining these two topics to explore customer journey KPIs. What they are and why they matter. This may sound like a big topic for a simple copywriter,...
by NoBull Marketing | Nov 1, 2023 | Attracting Leads, Real Life Examples, Tracking Results
Tracking results is important in all marketing, but today let’s look specifically at measuring quality and quantity in lead and business generation. There are two main questions to consider Choosing the most suitable KPI for your situation Ensuring your measurement...
by NoBull Marketing | May 26, 2022 | Attracting Leads, Content, Strategy
Lead magnets are a key element in content marketing. A good one can make all the difference to the number of leads you acquire from your website and online marketing. There are 5 key questions you need to consider when designing a lead magnet for your business. Before...
