What are they? You can't get very far in marketing or copywriting without hearing about power words, and everyone has their own power words list. But what are power words? Simply, they're words that have the power to create a reaction and a
If word of mouth marketing is the best sort of marketing, using reviews and testimonials is the second best! They basically pump up your word of mouth. Now somebody is talking not only to the people they know, but also to other people
Surveys are quick, easy and (with tools like SurveyMonkey) easily affordable for small to medium businesses. So how do you use them effectively? Let's look at four key benefits of surveys - plus hints on how to implement effectively in your small or
Let's take it as read that you believe in email marketing. That you want to send a regular email newsletter, implement some automated email nurtures. You still need an email list to send messages to. You don't have one. Not even an old
If you google 'attention grabbing ads', you'll find all kinds of really clever (and often really big budget) visual ads, but it may be hard to relate those to an idea for your business. Let alone for your budget. But you still want
Google's recent rollout of Expanded Text Ads has been the biggest change to Adwords in years. Which makes this a great time to look at how to write, test and improve your Adwords ad copy. Expanded Text Ads vs Traditional Adwords Ads I'm going to keep
This is an Adwords case study with a difference. Today I'm comparing two campaigns. Same client. Same target market. And the same landing pages. One campaign has a click to conversion rate of 1.81%. It generates leads at a cost of $122.33 each. One campaign
Our last post listed 15 ways to drive traffic to your website including online advertising options, offline options and email marketing. Today, we're going to explore how you can use non-paid online promotion to get more traffic - plus how to leverage your own
Today's post looks at some simple, actionable ways to drive website traffic. Maybe you have good traffic levels, but you'd like more. Good on you! Or maybe you don't have much traffic at all. Don't feel bad - you're not alone! There might be 3.26
How many Australian business directories online is your website listed in? Directory listings may not be the first thing you think about when you're setting up or revamping your website, but they're worth looking into. 2 ways listing in Australian business directories helps