by NoBull Marketing | May 26, 2022 | Attracting Leads, Content, Strategy
Lead magnets are a key element in content marketing. A good one can make all the difference to the number of leads you acquire from your website and online marketing. There are 5 key questions you need to consider when designing a lead magnet for your business. Before...
by NoBull Marketing | Nov 25, 2021 | Attracting Leads, Blogging, Content, SEO
Is blogging worth it for your business? Even as passionate believers in content marketing, we don’t believe every single business will benefit from a blog. It’s also clear that some businesses get more value out of blogs than others. So let’s dig...
by Bridget | Oct 28, 2021 | Attracting Leads, Converting Leads, Digital
This is the third in a series of blog posts about the different types of web pages and the roles they play in converting visitors to enquiries, leads and customers. Today, I’m looking specifically at landing pages. What is a landing page? Let’s start with...
by Bridget | Oct 14, 2021 | Attracting Leads, Digital, SEO, Tracking Results
In a previous post I looked at the roles different pages play on your website, and I compared the home page to a receptionist, directing visitors where they need to go. Unfortunately, it’s not quite that simple in real life. Not all visitors arrive on your site...
by Bridget | Jul 8, 2021 | Attracting Leads, Blogging, Content, Digital, Strategy
The goal of good content marketing is more than just website traffic. You also need to keep visitors on your website – getting them engaged with your content so that they move step by step closer to becoming a customer. That requires good content, which is what...
by NoBull Marketing | Nov 4, 2020 | Attracting Leads, Email Marketing, Strategy
We all know email marketing is effective, but have you ever considered the difference between marketing to your own list or to a third party email list? Have you even considered using a third party list at all? Why use third party email lists? We all know email is a...
