by NoBull Marketing | Aug 25, 2020 | Attracting Leads, Strategy
Today, I explore stages of buyer journey and how those relate to the messages in your marketing. In particular, let’s look at the balance between branding and direct response messaging. Understanding the Buyer Journey The ‘buyer journey’ is just a...
by NoBull Marketing | May 18, 2020 | Attracting Leads, Content, Digital, Email Marketing, SEO, Social Media
A lot of businesses which try to adopt content marketing don’t get the results they want. Why? There are plenty of reasons, but a very common one is that they have the balance between ‘content’ and ‘marketing’ wrong! This post is about...
by NoBull Marketing | Mar 27, 2020 | Attracting Leads, Content, Digital, SEO
Have you put blood, sweat and tears into creating an original and interesting infographic? Then you want two things. You want to share your creative baby with people who appreciate it, and you want to get more traffic and interest for your own site. That’s where...
by Bridget | Sep 11, 2019 | Attracting Leads, Email Marketing, SEO, Social Media, Strategy, Tracking Results
Today we’re looking at the difference between branding and direct response marketing. Both are important, but how do they fit in your overall marketing plan? The difference between branding and direct response A branding campaign is designed to drive or...
by NoBull Marketing | Aug 7, 2019 | Attracting Leads, Converting Leads, Real Life Examples, Strategy
Telemarketing gets a bad rap these days, but businesses still use it – because it works! Today I’m going to use a case study to explore whether and how you can make telemarketing work for you. The key issues are: Do you have the right product or service...
by Bridget | Oct 1, 2018 | Attracting Leads, Blogging, Content
What are they? You can’t get very far in marketing or copywriting without hearing about power words, and everyone has their own power words list. But what are power words? Simply, they’re words that have the power to create a reaction and a response. To...
