by NoBull Marketing | Oct 24, 2024 | Attracting Leads, Email Marketing, Real Life Examples
Like every business which publishes an email address online, I get unsolicited emails. Some of these are out-and-out spam; others could be considered cold email outreach. B2B email outreach is a valid marketing tactic – as long as you’re careful to stick...
by NoBull Marketing | Apr 17, 2024 | Attracting Leads, Converting Leads, Growing Customers, Strategy, Tracking Results
Everyone in business hears plenty about KPIs. Most people in marketing hear about the customer journey. Today, I’m combining these two topics to explore customer journey KPIs. What they are and why they matter. This may sound like a big topic for a simple copywriter,...
by NoBull Marketing | Nov 1, 2023 | Attracting Leads, Real Life Examples, Tracking Results
Tracking results is important in all marketing, but today let’s look specifically at measuring quality and quantity in lead and business generation. There are two main questions to consider Choosing the most suitable KPI for your situation Ensuring your measurement...
by NoBull Marketing | May 26, 2022 | Attracting Leads, Content, Strategy
Lead magnets are a key element in content marketing. A good one can make all the difference to the number of leads you acquire from your website and online marketing. There are 5 key questions you need to consider when designing a lead magnet for your business. Before...
by NoBull Marketing | Nov 25, 2021 | Attracting Leads, Blogging, Content, SEO
Is blogging worth it for your business? Even as passionate believers in content marketing, we don’t believe every single business will benefit from a blog. It’s also clear that some businesses get more value out of blogs than others. So let’s dig...
by Bridget | Oct 28, 2021 | Attracting Leads, Converting Leads, Digital
This is the third in a series of blog posts about the different types of web pages and the roles they play in converting visitors to enquiries, leads and customers. Today, I’m looking specifically at landing pages. What is a landing page? Let’s start with...