by NoBull Marketing | Oct 13, 2023 | Content, Copywriting, Digital, Real Life Examples
There are some pages which exist on almost every website – the home page is one, the contact page is another. Yet while most businesses spend hours agonising about the home page, the ‘contact us’ page is often an afterthought. It’s time to change that. What’s so...
by NoBull Marketing | Sep 22, 2023 | Content, Copywriting, Digital, SEO
I write a lot of website copy. I look at a lot of websites. Two areas where the words on most websites could work harder are the contact page and the footer. Today, I’m looking at what to put in your website footer and why. There are two things to understand before we...
by NoBull Marketing | Jun 30, 2023 | Content, Copywriting, Digital, SEO
SEO (search engine optimisation) matters! You want traffic to your website, and over half of all trackable visits start with search. For many business owners, SEO plugins like Yoast and Rank Math look like the answer. And they can be – but only if you use them wisely....
by Bridget | May 11, 2023 | Blogging, Content, Copywriting, Digital, Real Life Examples
Australian small businesses are moving online – the percentage with a website grew from 41% in 2019 to 60% in 2022. But many are operating with small budgets – they may have paid someone to develop the website, but stopped short of hiring a web copywriter...
by Bridget | Jan 26, 2023 | Blogging, Content, Copywriting, Digital, SEO
If your business has a website, it has some content. If you have a blog or news section as well, you have even more website content. But is it effective? And if so, who for? You want content which serves visitors. Which answers their questions; keeps them interested;...
by NoBull Marketing | Feb 23, 2022 | Content, Digital
There are whole training courses just about writing for the Web. If you’ve seen them, you might be wondering, what’s so different about the web? Two things, actually. First, the one everyone talks about. People browsing online have short attention spans....
