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Guesstimating ROI

Guesstimating ROI

Let’s imagine a company is quoting you a price to promote your services to their email list or to send direct mail to their contacts. How do you decide whether you should? Will you get a positive return on the investment you make using the third-party channel? The...
Managing email auto-replies

Managing email auto-replies

Today I want to talk about managing auto-replies to email campaigns. What happens after you’ve sent your email newsletter? There are three things to mention when you get a mass of auto-replies flooding into your inbox. 1) why you need to make sure you actually...
Choosing your marketing KPIs

Choosing your marketing KPIs

What Marketing KPIs do you track? KPIs – key performance indicators – are dear to my heart.  Tracking is essential to find out what works and to find out whether changes make things better or worse. KPIs are also rampant across all aspects of business,...