by NoBull Marketing | May 13, 2021 | Data, Tracking Results
Every marketer will tell you that testing is important. It’s how you improve over time. They’re right! But it’s not quite that simple. What tests will make the most difference? And what if you have limited data? How will you ever get a meaningful...
by NoBull Marketing | Nov 18, 2020 | Converting Leads, Data, Email Marketing, Strategy
Everyone with any interest in marketing has heard of segmentation. The theory is simple. Set up some lead segmentation which makes a difference to your business, then send different messages to different segments. This has two effects: It increases your response rate,...
by NoBull Marketing | Sep 12, 2019 | Data, Real Life Examples, Strategy, Tracking Results
Let’s imagine a company is quoting you a price to promote your services to their email list or to send direct mail to their contacts. How do you decide whether you should? Will you get a positive return on the investment you make using the third-party channel? The...
by Bridget | Apr 4, 2019 | Data, Digital, Email Marketing
Today I want to talk about managing auto-replies to email campaigns. What happens after you’ve sent your email newsletter? There are three things to mention when you get a mass of auto-replies flooding into your inbox. 1) why you need to make sure you actually...
by Bridget | Jun 16, 2017 | Converting Leads, Data, Email Marketing, Growing Customers
As you probably know, I’m a passionate believer in email marketing. Having your own email list and communicating regularly is a simple, low-cost way to build reputation and trust – so people approach you when they’re ready to buy. I’ve written...
by Bridget | Feb 29, 2016 | Data, Real Life Examples, Tracking Results
I’m a big believer in marketing data. That’s data about your customers. Data about your market. Data about your campaigns and activities. But marketing data is only the start. It’s how well you understand and use it that makes the difference. What...
