by Bridget | Mar 23, 2017 | Adwords, Attracting Leads, Content, Digital, Real Life Examples
If you google ‘attention grabbing ads’, you’ll find all kinds of really clever (and often really big budget) visual ads, but it may be hard to relate those to an idea for your business. Let alone for your budget. But you still want your ad to capture...
by Bridget | Feb 16, 2017 | Adwords, Attracting Leads, Content, Creative, Digital, SEO, Tracking Results
Google’s recent rollout of Expanded Text Ads has been the biggest change to Adwords in years. Which makes this a great time to look at how to write, test and improve your Adwords ad copy. Expanded Text Ads vs Traditional Adwords Ads I’m going to keep this...
by Bridget | Dec 13, 2016 | Adwords, Attracting Leads, Digital, Real Life Examples, Tracking Results
This is an Adwords case study with a difference. Today I’m comparing two campaigns. Same client. Same target market. And the same landing pages. One campaign has a click to conversion rate of 1.81%. It generates leads at a cost of $122.33 each. One campaign has...
by Bridget | Jul 21, 2016 | Adwords, Attracting Leads, Tracking Results
Anyone who’s spending money or time (or both) on Google Adwords wants to know how their campaigns are performing. You want to know if there’s room for improvement. You want to know how you compare to other companies. And all too often, the focus is on CTR,...
by Bridget | Mar 3, 2015 | Adwords, Attracting Leads, SEO, Tracking Results
It’s possible to run a Google Adwords campaign without negative keywords, but you’ll probably get a lot better return on investment if you add some. Why? They stop your ad showing up for irrelevant searches. If you already know this, but just want help on...
