by NoBull Marketing | Dec 2, 2020 | Converting Leads, Email Marketing
I’m a passionate believer in email marketing, which starts with an effective email newsletter. Is your newsletter effective? Let’s look at three questions: Why are you sending this newsletter anyway? Do the content and format of your newsletter achieve...
by NoBull Marketing | Nov 18, 2020 | Converting Leads, Data, Email Marketing, Strategy
Everyone with any interest in marketing has heard of segmentation. The theory is simple. Set up some lead segmentation which makes a difference to your business, then send different messages to different segments. This has two effects: It increases your response rate,...
by NoBull Marketing | Nov 4, 2020 | Attracting Leads, Email Marketing, Strategy, Uncategorized
We all know email marketing is effective, but have you ever considered the difference between marketing to your own list or to a third party email list? Have you even considered using a third party list at all? Why use third party email lists? We all know email is a...
by NoBull Marketing | Sep 3, 2020 | Content, Converting Leads, Email Marketing, Strategy
Marketing automation sounds a big, fancy and complicated, something for large companies to do. But there are some simple marketing automation basics that small businesses can use to get started, and I’d like to share three simple examples. Why move beyond the...
by NoBull Marketing | Jun 12, 2020 | Converting Leads, Email Marketing
How closely have you thought about the format of your marketing emails? Questions like whether to use plain text or html, or how many images to include? If you’re sending a regular email newsletter or update, you probably have an html template set up in your...
by NoBull Marketing | May 18, 2020 | Attracting Leads, Content, Digital, Email Marketing, SEO, Social Media
A lot of businesses which try to adopt content marketing don’t get the results they want. Why? There are plenty of reasons, but a very common one is that they have the balance between ‘content’ and ‘marketing’ wrong! This post is about...
