by NoBull Marketing | Apr 14, 2025 | Attracting Leads, Converting Leads, Copywriting, Email Marketing, Real Life Examples
What do you think of when you hear the term ’email marketing’? (Apart from ‘spam’!) One obvious answer is email newsletters, but there are many other ways to use email in your marketing. Here’s a look at 5 different types of email...
by NoBull Marketing | Apr 1, 2025 | Content, Copywriting, Email Marketing, Real Life Examples
I’ve said it before and I’ll say it again – the most common missed marketing opportunity I see with small businesses is that they don’t have an email newsletter. Maybe the message is finally getting through. In the last few months I’ve...
by NoBull Marketing | Mar 17, 2025 | Email Marketing
There’s plenty of evidence that email marketing is highly effective. For every dollar you invest, you can expect a return of between $36 (according to Litmus) and $44 (according to Campaign Monitor). Even if your email marketing isn’t brilliant, you should...
by NoBull Marketing | Oct 24, 2024 | Attracting Leads, Email Marketing, Real Life Examples
Like every business which publishes an email address online, I get unsolicited emails. Some of these are out-and-out spam; others could be considered cold email outreach. B2B email outreach is a valid marketing tactic – as long as you’re careful to stick...
by NoBull Marketing | Sep 26, 2024 | Email Marketing, Growing Customers, Strategy
We all know it’s far more expensive to attract a new client than to keep an existing one. But all too often, we chase after bright, shiny, new clients instead of focusing on customer retention. Not only do you lose clients when you don’t look after them,...
by NoBull Marketing | Jun 19, 2024 | Content, Copywriting, Email Marketing, Real Life Examples
Have you ever wondered how long your marketing emails should be? It wasn’t something I’d thought about. My gut feeling is that emails, like blogs, should be as long as you need for the message you want to communicate. But quite by chance I found an...
