by NoBull Marketing | Oct 24, 2024 | Attracting Leads, Email Marketing, Real Life Examples
Like every business which publishes an email address online, I get unsolicited emails. Some of these are out-and-out spam; others could be considered cold email outreach. B2B email outreach is a valid marketing tactic – as long as you’re careful to stick...
by NoBull Marketing | Sep 26, 2024 | Email Marketing, Growing Customers, Strategy
We all know it’s far more expensive to attract a new client than to keep an existing one. But all too often, we chase after bright, shiny, new clients instead of focusing on customer retention. Not only do you lose clients when you don’t look after them,...
by NoBull Marketing | Jun 19, 2024 | Content, Copywriting, Email Marketing, Real Life Examples
Have you ever wondered how long your marketing emails should be? It wasn’t something I’d thought about. My gut feeling is that emails, like blogs, should be as long as you need for the message you want to communicate. But quite by chance I found an...
by NoBull Marketing | Nov 21, 2023 | Copywriting, Email Marketing
Before I was a copywriter myself, I occasionally hired copywriters. Many of them sent me copywriting briefs which I had to complete. I hated them. I remember one particular case where I wanted a 7-800 word blog article. The brief took hours to complete and ended up at...
by Bridget | Jul 31, 2023 | Content, Copywriting, Creative, Email Marketing, Real Life Examples
If you’ve done just a little marketing – or even if you’ve had other people market to you – you’ll have come across personalisation. All those emails which open with ‘Hi Bridget’. Occasionally ones which open with ‘Hi...
by NoBull Marketing | Jul 14, 2022 | Content, Converting Leads, Email Marketing, Growing Customers, Strategy
The ROI from email marketing is spectacular, averaging $35 to $45 for every dollar spent. No wonder every company you connect with or buy from online wants to add you to an email list! But there’s more to it than simply hammering people’s inboxes. Let’s look at...
