by NoBull Marketing | Nov 21, 2023 | Copywriting, Email Marketing
Before I was a copywriter myself, I occasionally hired copywriters. Many of them sent me copywriting briefs which I had to complete. I hated them. I remember one particular case where I wanted a 7-800 word blog article. The brief took hours to complete and ended up at...
by Bridget | Jul 31, 2023 | Content, Copywriting, Creative, Email Marketing, Real Life Examples
If you’ve done just a little marketing – or even if you’ve had other people market to you – you’ll have come across personalisation. All those emails which open with ‘Hi Bridget’. Occasionally ones which open with ‘Hi...
by NoBull Marketing | Jul 14, 2022 | Content, Converting Leads, Email Marketing, Growing Customers, Strategy
The ROI from email marketing is spectacular, averaging $35 to $45 for every dollar spent. No wonder every company you connect with or buy from online wants to add you to an email list! But there’s more to it than simply hammering people’s inboxes. Let’s look at...
by NoBull Marketing | May 12, 2022 | Blogging, Content, Email Marketing, Strategy
In my last post, I shared the way email copy and web copy are different. Yet at the same time, I recommend using your blog content for email marketing. How does that work? How do you repurpose blog content for emails? Let’s explore smart ways to repurpose and...
by NoBull Marketing | Apr 14, 2022 | Content, Email Marketing
I’ve posted before about writing for the web, but today I’d like to look at writing email copy specifically. Blog content is often repurposed for email – and at NoBull Marketing we support that as an excellent way to get more bang for your content...
by Bridget | Dec 9, 2021 | Blogging, Content, Digital, Email Marketing, Strategy
Think back to the very first piece of marketing content you created. Whether it was a brochure or a website, the creation process was probably time consuming and exhausting! Now you need blogs, videos, social media posts, ebooks, even leaflets. It all takes time, but...
