by NoBull Marketing | Apr 17, 2024 | Attracting Leads, Converting Leads, Growing Customers, Strategy, Tracking Results
Everyone in business hears plenty about KPIs. Most people in marketing hear about the customer journey. Today, I’m combining these two topics to explore customer journey KPIs. What they are and why they matter. This may sound like a big topic for a simple copywriter,...
by NoBull Marketing | Nov 1, 2023 | Attracting Leads, Real Life Examples, Tracking Results
Tracking results is important in all marketing, but today let’s look specifically at measuring quality and quantity in lead and business generation. There are two main questions to consider Choosing the most suitable KPI for your situation Ensuring your measurement...
by Bridget | Oct 14, 2021 | Attracting Leads, Digital, SEO, Tracking Results
In a previous post I looked at the roles different pages play on your website, and I compared the home page to a receptionist, directing visitors where they need to go. Unfortunately, it’s not quite that simple in real life. Not all visitors arrive on your site...
by NoBull Marketing | Jun 10, 2021 | Content, Converting Leads, Digital, Tracking Results
Today let’s take a look at bounce rates. What bounces are, what a good bounce rate is, and how to improve your bounce rate if it’s not so good. What is bounce rate? A bounce visit is one when somebody comes to your site, then clicks away without...
by NoBull Marketing | May 13, 2021 | Data, Tracking Results
Every marketer will tell you that testing is important. It’s how you improve over time. They’re right! But it’s not quite that simple. What tests will make the most difference? And what if you have limited data? How will you ever get a meaningful...
by NoBull Marketing | Mar 15, 2020 | Strategy, Tracking Results
If you’re spending money or time on marketing, you need to track how well it’s working. Yet so many small businesses don’t set marketing KPIs, or if they do, they don’t look at them! If you don’t track KPIs, how can you be sure your...
