by NoBull Marketing | Jul 2, 2020 | Blogging, Content
I’ve been looking at a lot of legal websites recently, and one issue sticks out. Readability. Legal websites are full of legal writing rather than copywriting. For the average visitor, that means they are just hard work! Readability of law firm websites We...
by NoBull Marketing | Jan 24, 2020 | Blogging, Email Marketing, Social Media, Strategy, Uncategorized
Should you do your marketing yourself, or should you pay someone else? For a typical small business, when you start up you’ve got very little money – maybe no money at all! So there’s not really a question. You just have to do it yourself. But as you...
by Bridget | Jan 9, 2020 | Blogging, Content, Email Marketing, SEO, Social Media, Strategy, Tracking Results
In 2020, we’re looking to grow, connect and add more value. This includes trying to make our blogs and emails more useful – which is why I’ve been running a Small Business Marketing Survey to find out what matters to you. The survey will close on 17 January, so this...
by Bridget | Oct 1, 2018 | Attracting Leads, Blogging, Content
What are they? You can’t get very far in marketing or copywriting without hearing about power words, and everyone has their own power words list. But what are power words? Simply, they’re words that have the power to create a reaction and a response. To...
by Bridget | Aug 4, 2017 | Blogging, Content, Creative, Real Life Examples
Have a look at the photo above. What’s the marketing message in each of those oversized outdoor signs? And are those messages clearly communicated? Nowhere near as well as they should be. Which makes them a great subject to explore the tricky business of getting...
by Bridget | May 12, 2017 | Blogging, Email Marketing, SEO, Social Media, Strategy
What marketing activities will be most effective for your small to medium service business? It’s a challenge. The answer will be different for every single business, but here’s my shortlist of effective marketing strategies that work for most businesses....
