by Bridget | Oct 1, 2018 | Attracting Leads, Blogging, Content
What are they? You can’t get very far in marketing or copywriting without hearing about power words, and everyone has their own power words list. But what are power words? Simply, they’re words that have the power to create a reaction and a response. To...
by Bridget | Mar 9, 2017 | Blogging, Content, Creative
Why does copywriting matter? Copywriting is right at the heart of marketing. Whether you’re writing web pages, whether you’re writing emails, whether you’re writing a brochure, you’re writing copy. And you need to make it good, so it will...
by Bridget | Apr 15, 2016 | Blogging, Content, Creative, Digital, Real Life Examples
How important are pictures to blogging? I am just starting to blog and I find some blogs which do not have images yet are still interesting but I also believe that image adds up excitement to your blog post. I came across this question the other day. I was somewhat...
by Bridget | Nov 21, 2014 | Blogging, Uncategorized
This year’s Shop Small events had a focus on Digital Marketing, so I went along to the Sydney one to check it out. I’m going to write another post with a general report, but today I want to talk about running a successful small business blog. I’ll...
