by NoBull Marketing | Sep 12, 2019 | Data, Real Life Examples, Strategy
Let’s imagine a company is quoting you a price to promote your services to their email list or to send direct mail to their contacts. How do you decide whether you should? Will you get a positive return on the investment you make using the third-party channel? The...
by NoBull Marketing | Aug 7, 2019 | Attracting Leads, Converting Leads, Real Life Examples, Strategy
Telemarketing gets a bad rap these days, but businesses still use it – because it works! Today I’m going to use a case study to explore whether and how you can make telemarketing work for you. The key issues are: Do you have the right product or service...
by Bridget | Feb 8, 2018 | Real Life Examples, Strategy
Making New Year Resolutions is easy. Keeping them is hard. Keeping New Year Resolutions in Australia is even harder. Why? The seasons don’t match In the northern hemisphere, New Year comes in the middle of winter. Christmas and New Year are a bright spot after a...
by Bridget | Nov 2, 2017 | Real Life Examples, Strategy
Pricing seems to be an issue with many of my clients at the moment. I’d like to share a story about a company I used to run and how we managed a successful price increase. The Challenge: unprofitable services We ran IT and telecoms services for clients on a...
by Bridget | Aug 4, 2017 | Content, Creative, Real Life Examples
Have a look at the photo above. What’s the marketing message in each of those oversized outdoor signs? And are those messages clearly communicated? Nowhere near as well as they should be. Which makes them a great subject to explore the tricky business of getting...
by Bridget | Apr 25, 2017 | Creative, Digital, Real Life Examples
Creating a website is easy. Creating a good website is hard. There are so many things which – if you get them wrong – can destroy all your good work in other areas. Here’s a list of website fails – with examples which all come from my personal...
