by NoBull Marketing | May 7, 2020 | Real Life Examples, SEO
Recently I investigated how Wix and WordPress compare for SEO. Why? One of my clients wanted to redevelop their website. We put together a brief and sent it to some potential developers. One responded with a proposal based on Wix. Now, my first reaction was that Wix...
by NoBull Marketing | Feb 5, 2020 | Real Life Examples, Research & Reports, Tracking Results
It’s time to share the results of our small business marketing survey. We wanted to find out how micro to small businesses manage their marketing. There are some interesting results, but please note we had a small sample. I’d love to do the survey again next year and...
by NoBull Marketing | Sep 12, 2019 | Data, Real Life Examples, Strategy, Tracking Results
Let’s imagine a company is quoting you a price to promote your services to their email list or to send direct mail to their contacts. How do you decide whether you should? Will you get a positive return on the investment you make using the third-party channel? The...
by NoBull Marketing | Aug 7, 2019 | Attracting Leads, Converting Leads, Real Life Examples, Strategy
Telemarketing gets a bad rap these days, but businesses still use it – because it works! Today I’m going to use a case study to explore whether and how you can make telemarketing work for you. The key issues are: Do you have the right product or service...
by Bridget | Feb 8, 2018 | Real Life Examples, Strategy
Making New Year Resolutions is easy. Keeping them is hard. Keeping New Year Resolutions in Australia is even harder. Why? The seasons don’t match In the northern hemisphere, New Year comes in the middle of winter. Christmas and New Year are a bright spot after a...
by Bridget | Nov 2, 2017 | Pricing, Real Life Examples, Strategy
Pricing seems to be an issue with many of my clients at the moment. I’d like to share a story about a company I used to run and how we managed a successful price increase. The Challenge: unprofitable services We ran IT and telecoms services for clients on a...
