by NoBull Marketing | Oct 24, 2024 | Attracting Leads, Email Marketing, Real Life Examples
Like every business which publishes an email address online, I get unsolicited emails. Some of these are out-and-out spam; others could be considered cold email outreach. B2B email outreach is a valid marketing tactic – as long as you’re careful to stick...
by NoBull Marketing | Jul 15, 2024 | Content, Real Life Examples
Here’s one of my favourite quotations about communication. Or miscommunication, if you look at it another way. ‘The single biggest problem in communication is the illusion that it has taken place.’H George Bernard Shaw said that, way back before the time of...
by NoBull Marketing | Jun 19, 2024 | Content, Copywriting, Email Marketing, Real Life Examples
Have you ever wondered how long your marketing emails should be? It wasn’t something I’d thought about. My gut feeling is that emails, like blogs, should be as long as you need for the message you want to communicate. But quite by chance I found an...
by NoBull Marketing | Mar 21, 2024 | Creative, Digital, Real Life Examples
You want your website to look good. Scrub that. You want it to look better than good – it should look fantastic. But you also want it to work. Unfortunately, sometimes designers focus on looks more than results. You can end up with web design mistakes which affect...
by NoBull Marketing | Feb 20, 2024 | Content, Copywriting, Digital, Real Life Examples
What does your business do? Who do you do it for? If you go to your website home page, does it tell you that clearly? Hero images and company taglines are all very well, but unless you’re Nike, or Apple, or Telstra, visitors may not know what you do. The home page...
by NoBull Marketing | Nov 1, 2023 | Attracting Leads, Real Life Examples, Tracking Results
Tracking results is important in all marketing, but today let’s look specifically at measuring quality and quantity in lead and business generation. There are two main questions to consider Choosing the most suitable KPI for your situation Ensuring your measurement...
