by NoBull Marketing | Oct 13, 2023 | Content, Copywriting, Digital, Real Life Examples
There are some pages which exist on almost every website – the home page is one, the contact page is another. Yet while most businesses spend hours agonising about the home page, the ‘contact us’ page is often an afterthought. It’s time to change that. What’s so...
by Bridget | Jul 31, 2023 | Content, Copywriting, Creative, Email Marketing, Real Life Examples
If you’ve done just a little marketing – or even if you’ve had other people market to you – you’ll have come across personalisation. All those emails which open with ‘Hi Bridget’. Occasionally ones which open with ‘Hi...
by Bridget | May 11, 2023 | Blogging, Content, Copywriting, Digital, Real Life Examples
Australian small businesses are moving online – the percentage with a website grew from 41% in 2019 to 60% in 2022. But many are operating with small budgets – they may have paid someone to develop the website, but stopped short of hiring a web copywriter...
by NoBull Marketing | Mar 21, 2023 | Content, Copywriting, Real Life Examples
It’s easy to say that AI copywriting tools can’t write as well as humans. There are plenty of articles making that point. There are fewer of them which give concrete examples of the actual different. So today I’m taking a look at AI vs human...
by Bridget | Feb 14, 2023 | Content, Creative, Real Life Examples
You’ll find plenty of marketing advice telling you not to use stock images – that original content is best. Yet stock image services continue to thrive. The reason is simple – we don’t all have the kind of budgets we’d need to use...
by NoBull Marketing | Sep 13, 2022 | Real Life Examples, Strategy
If you’ve thought about your marketing at all, you’ve almost certainly come across the concept of the USP. Unique selling proposition, unique sales proposition, unique selling point – whichever variation you prefer, it’s all about how your...
