by Bridget | Feb 8, 2018 | Real Life Examples, Strategy
Making New Year Resolutions is easy. Keeping them is hard. Keeping New Year Resolutions in Australia is even harder. Why? The seasons don’t match In the northern hemisphere, New Year comes in the middle of winter. Christmas and New Year are a bright spot after a...
by Bridget | Nov 2, 2017 | Real Life Examples, Strategy
Pricing seems to be an issue with many of my clients at the moment. I’d like to share a story about a company I used to run and how we managed a successful price increase. The Challenge: unprofitable services We ran IT and telecoms services for clients on a...
by Bridget | Aug 4, 2017 | Content, Creative, Real Life Examples
Have a look at the photo above. What’s the marketing message in each of those oversized outdoor signs? And are those messages clearly communicated? Nowhere near as well as they should be. Which makes them a great subject to explore the tricky business of getting...
by Bridget | Apr 25, 2017 | Creative, Digital, Real Life Examples
Creating a website is easy. Creating a good website is hard. There are so many things which – if you get them wrong – can destroy all your good work in other areas. Here’s a list of website fails – with examples which all come from my personal...
by Bridget | Mar 23, 2017 | Adwords, Attracting Leads, Digital, Real Life Examples
If you google ‘attention grabbing ads’, you’ll find all kinds of really clever (and often really big budget) visual ads, but it may be hard to relate those to an idea for your business. Let alone for your budget. But you still want your ad to capture...
by Bridget | Dec 22, 2016 | Real Life Examples
We all know the old saying: ‘The definition of insanity is doing the same thing over and over again, but expecting different results.’ Most of us in small business are probably guilty of this at least some of the time. I know I have been. But 2016 was a...
