by NoBull Marketing | Mar 27, 2026 | SEO, Strategy
A client asked me recently how I had optimised my copy for AI search. Given the current sound and fury about AI in the SEO industry, I’m surprised it took so long. But that question shows it’s time to share my thoughts about AI search and copywriting. For...
by NoBull Marketing | Jul 7, 2025 | Blogging, Content, Real Life Examples, SEO
As a content marketer, I tend to look at the dates when blog posts were published. I came across one blog where the most recent post was in February 2023 – I’m writing this article in July 2025, so nearly 2 1/2 years ago. Clearly, this blog hadn’t...
by NoBull Marketing | Jun 11, 2025 | Blogging, Digital
The research shows that a business blog can be a really effective marketing tool. Yet many businesses try running a blog and don’t see results. If you’re one of those businesses, it’s time to ask two questions: Why isn’t your business blog...
by NoBull Marketing | Apr 14, 2025 | Attracting Leads, Converting Leads, Copywriting, Email Marketing, Real Life Examples
What do you think of when you hear the term ’email marketing’? (Apart from ‘spam’!) One obvious answer is email newsletters, but there are many other ways to use email in your marketing. Here’s a look at 5 different types of email...
by NoBull Marketing | Apr 1, 2025 | Content, Copywriting, Email Marketing, Real Life Examples
I’ve said it before and I’ll say it again – the most common missed marketing opportunity I see with small businesses is that they don’t have an email newsletter. Maybe the message is finally getting through. In the last few months I’ve...
