by NoBull Marketing | Oct 24, 2024 | Attracting Leads, Email Marketing, Real Life Examples
Like every business which publishes an email address online, I get unsolicited emails. Some of these are out-and-out spam; others could be considered cold email outreach. B2B email outreach is a valid marketing tactic – as long as you’re careful to stick...
by NoBull Marketing | Sep 26, 2024 | Email Marketing, Growing Customers, Strategy
We all know it’s far more expensive to attract a new client than to keep an existing one. But all too often, we chase after bright, shiny, new clients instead of focusing on customer retention. Not only do you lose clients when you don’t look after them,...
by NoBull Marketing | Jul 21, 2024 | Business and Personal News
Today it’s time to post something which is not about me, my business, or copywriting. It’s not even about marketing, or business. It’s about the Mary’s House Walk, which I’ll be doing in October. Mary’s House is a non-profit which supports women and their children to...
by NoBull Marketing | Jul 15, 2024 | Content, Real Life Examples
Here’s one of my favourite quotations about communication. Or miscommunication, if you look at it another way. ‘The single biggest problem in communication is the illusion that it has taken place.’H George Bernard Shaw said that, way back before the time of...
by NoBull Marketing | Jun 19, 2024 | Content, Copywriting, Email Marketing, Real Life Examples
Have you ever wondered how long your marketing emails should be? It wasn’t something I’d thought about. My gut feeling is that emails, like blogs, should be as long as you need for the message you want to communicate. But quite by chance I found an...