by NoBull Marketing | Feb 5, 2020 | Real Life Examples, Research & Reports
It’s time to share the results of our small business marketing survey. We wanted to find out how micro to small businesses manage their marketing. There are some interesting results, but please note we had a small sample. I’d love to do the survey again next year and...
by NoBull Marketing | Jan 24, 2020 | Strategy, Uncategorized
Should you do your marketing yourself, or should you pay someone else? For a typical small business, when you start up you’ve got very little money – maybe no money at all! So there’s not really a question. You just have to do it yourself. But as you...
by NoBull Marketing | Sep 12, 2019 | Data, Real Life Examples, Strategy
Let’s imagine a company is quoting you a price to promote your services to their email list or to send direct mail to their contacts. How do you decide whether you should? Will you get a positive return on the investment you make using the third-party channel? The...
by NoBull Marketing | Aug 7, 2019 | Attracting Leads, Converting Leads, Real Life Examples, Strategy
Telemarketing gets a bad rap these days, but businesses still use it – because it works! Today I’m going to use a case study to explore whether and how you can make telemarketing work for you. The key issues are: Do you have the right product or service...
by NoBull Marketing | Jul 10, 2019 | Content, Creative, Strategy
I met recently with the board of a fairly large not-for-profit organisation in Sydney and across New South Wales. This set me thinking about marketing not just for their specific needs, but also for not-for-profits generally. Not-for-profits, or NFPs, are different...
