Blog
Top Australian Business Directories
Additional comments, 2025 As we move into January 2025, I realise it’s nearly 10 years since I first published this post. Back in 2016, it was an instant hit post. It was on page one of Google with no promotion, and in the top three for a while. Why? There weren’t...
Working with a copywriter – tips for gain without pain!
Many of my clients are small business owners, who haven't dealt with a lot of marketing agencies. Many have no experience writing a marketing brief, let alone working with a copywriter. If you're in the same boat, this post is for you! Working with a copywriter...
How to do outreach email wrong
Like every business which publishes an email address online, I get unsolicited emails. Some of these are out-and-out spam; others could be considered cold email outreach. B2B email outreach is a valid marketing tactic - as long as you're careful to stick to the law...
Customer retention ideas – email newsletters and more
We all know it's far more expensive to attract a new client than to keep an existing one. But all too often, we chase after bright, shiny, new clients instead of focusing on customer retention. Not only do you lose clients when you don't look after them, you also miss...
Why I’m doing the Mary’s House Walk this October
Today it’s time to post something which is not about me, my business, or copywriting. It’s not even about marketing, or business. It’s about the Mary’s House Walk, which I’ll be doing in October. Mary’s House is a non-profit which supports women and their children to...
Miscommunication – Real Life Examples
Here's one of my favourite quotations about communication. Or miscommunication, if you look at it another way. ‘The single biggest problem in communication is the illusion that it has taken place.’H George Bernard Shaw said that, way back before the time of email, SMS...