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7 Design Tips for Readability

7 Design Tips for Readability

I've written before about readability, but I've focused mostly on your copy and getting a good readability score. Today let's look at other things you can do on your web page to make your already excellent copy more readable. Not the way you use words, but the way you...

Choosing a font – why it matters

Choosing a font – why it matters

Have you ever thought about how your choice of font affects your marketing? Many of us only think about fonts in logos. But actually your choice of font affects the appearance of all marketing materials, both online and offline. So it's worth taking a quick look at...

At the End of a Long Year

At the End of a Long Year

The team at NoBull Marketing have had enough of 2020! We're looking forward to our Christmas break. We'll be finishing up on Friday 18 December and we won't be back till Monday 4 January 2021. Clients should already have a mobile number for emergencies - but real...

Ideas for a more effective email newsletter

Ideas for a more effective email newsletter

I'm a passionate believer in email marketing, which starts with an effective email newsletter. Is your newsletter effective? Let's look at three questions: Why are you sending this newsletter anyway? Do the content and format of your newsletter achieve that goal? How...

5 ways to collect data for lead segmentation

5 ways to collect data for lead segmentation

Everyone with any interest in marketing has heard of segmentation. The theory is simple. Set up some lead segmentation which makes a difference to your business, then send different messages to different segments. This has two effects: It increases your response rate,...

Third Party Email Lists

Third Party Email Lists

We all know email marketing is effective, but have you ever considered the difference between marketing to your own list or to a third party email list? Have you even considered using a third party list at all? Why use third party email lists? We all know email is a...

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