Blog
SEO plugins: the good, the bad and the ugly
SEO (search engine optimisation) matters! You want traffic to your website, and over half of all trackable visits start with search. For many business owners, SEO plugins like Yoast and Rank Math look like the answer. And they can be – but only if you use them wisely....
Brand voice – what it is, why it matters and how to find your brand voice
We all know what brand is - or we all think we do. But many business owners stop at brand visual identity - logo, colours, font and possibly even image guidelines. They're missing two vital elements - the brand voice and the brand experience. As a copywriter, I'm...
Proofreading vs copyediting vs copywriting
How are proofreading, copyediting and copywriting different? If you're hiring someone to help you with the words in your marketing, you need to know what each of these services is - so you can be sure you get what you pay for. One way to explain the difference is to...
5 signs you need help from a web copywriter
Australian small businesses are moving online - the percentage with a website grew from 41% in 2019 to 60% in 2022. But many are operating with small budgets - they may have paid someone to develop the website, but stopped short of hiring a web copywriter or getting...
10 ways you can use testimonials and reviews in your marketing
We all know how important reviews and testimonials are in building brand and reputation. Most of us invest some effort into getting positive reviews posted to Google, Facebook or other sites relevant to our business. But have you ever counted up all the ways you can...
AI vs human language – 7 things only people do
It's easy to say that AI copywriting tools can't write as well as humans. There are plenty of articles making that point. There are fewer of them which give concrete examples of the actual different. So today I'm taking a look at AI vs human copywriting, sharing some...