Blog
AI copywriting in 2024 – and how it makes humans shine
2023 was the year of ChatGPT and copywriting. It was the year AI was going to take over the world and we human copywriters were all going to be out of jobs. Fast forward to 2024. That hasn't happened. It doesn’t seem likely to happen this year either. On the other...
What makes a good copywriter for your business?
So you’re thinking of hiring a copywriter? Congratulations! That’s the first step towards words which work harder for you and your business. But how do you decide who to hire? What makes a good copywriter? And more importantly, what makes a good copywriter for you and...
Do you need a copywriting brief?
Before I was a copywriter myself, I occasionally hired copywriters. Many of them sent me copywriting briefs which I had to complete. I hated them. I remember one particular case where I wanted a 7-800 word blog article. The brief took hours to complete and ended up at...
Measuring quality vs quantity in marketing
Tracking results is important in all marketing, but today let’s look specifically at measuring quality and quantity in lead and business generation. There are two main questions to consider Choosing the most suitable KPI for your situation Ensuring your measurement...
Make your Contact Us page work harder
There are some pages which exist on almost every website – the home page is one, the contact page is another. Yet while most businesses spend hours agonising about the home page, the ‘contact us’ page is often an afterthought. It’s time to change that. What’s so...
Finishing strong – what to put in your website footer
I write a lot of website copy. I look at a lot of websites. Two areas where the words on most websites could work harder are the contact page and the footer. Today, I’m looking at what to put in your website footer and why. There are two things to understand before we...