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How long should your emails be?

How long should your emails be?

Have you ever wondered how long your marketing emails should be? It wasn't something I'd thought about.  My gut feeling is that emails, like blogs, should be as long as you need for the message you want to communicate. But quite by chance I found an article on the...

Customer journey KPIs: tracking content marketing performance

Customer journey KPIs: tracking content marketing performance

Everyone in business hears plenty about KPIs. Most people in marketing hear about the customer journey. Today, I’m combining these two topics to explore customer journey KPIs. What they are and why they matter. This may sound like a big topic for a simple copywriter,...

Web design mistakes: a copywriter’s perspective

Web design mistakes: a copywriter’s perspective

You want your website to look good. Scrub that. You want it to look better than good – it should look fantastic. But you also want it to work. Unfortunately, sometimes designers focus on looks more than results. You can end up with web design mistakes which affect...

The first rule of website home page copy

The first rule of website home page copy

What does your business do? Who do you do it for? If you go to your website home page, does it tell you that clearly? Hero images and company taglines are all very well, but unless you’re Nike, or Apple, or Telstra, visitors may not know what you do. The home page...

AI copywriting in 2024 – and how it makes humans shine

AI copywriting in 2024 – and how it makes humans shine

2023 was the year of ChatGPT and copywriting. It was the year AI was going to take over the world and we human copywriters were all going to be out of jobs. Fast forward to 2024. That hasn't happened. It doesn’t seem likely to happen this year either. On the other...

What makes a good copywriter for your business?

What makes a good copywriter for your business?

So you’re thinking of hiring a copywriter? Congratulations! That’s the first step towards words which work harder for you and your business. But how do you decide who to hire? What makes a good copywriter? And more importantly, what makes a good copywriter for you and...

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