Blog
Customer retention ideas – email newsletters and more
We all know it's far more expensive to attract a new client than to keep an existing one. But all too often, we chase after bright, shiny, new clients instead of focusing on customer retention. Not only do you lose clients when you don't look after them, you also miss...
Why I’m doing the Mary’s House Walk this October
Today it’s time to post something which is not about me, my business, or copywriting. It’s not even about marketing, or business. It’s about the Mary’s House Walk, which I’ll be doing in October. Mary’s House is a non-profit which supports women and their children to...
Miscommunication – Real Life Examples
Here's one of my favourite quotations about communication. Or miscommunication, if you look at it another way. ‘The single biggest problem in communication is the illusion that it has taken place.’H George Bernard Shaw said that, way back before the time of email, SMS...
How long should your emails be?
Have you ever wondered how long your marketing emails should be? It wasn't something I'd thought about. My gut feeling is that emails, like blogs, should be as long as you need for the message you want to communicate. But quite by chance I found an article on the...
Customer journey KPIs: tracking content marketing performance
Everyone in business hears plenty about KPIs. Most people in marketing hear about the customer journey. Today, I’m combining these two topics to explore customer journey KPIs. What they are and why they matter. This may sound like a big topic for a simple copywriter,...
Web design mistakes: a copywriter’s perspective
You want your website to look good. Scrub that. You want it to look better than good – it should look fantastic. But you also want it to work. Unfortunately, sometimes designers focus on looks more than results. You can end up with web design mistakes which affect...