Blog
Does your email marketing comply with the Spam Act?
If you want to do email marketing in Australia (and you do!) you need to be sure you're sending emails but you're not sending spam. That means you need to comply with the Spam Act 2003. Here's a quick guide to how to do it: What does the Spam Act cover? The Spam Act...
Top paid and free infographic websites
Have you put blood, sweat and tears into creating an original and interesting infographic? Then you want two things. You want to share your creative baby with people who appreciate it, and you want to get more traffic and interest for your own site. That's where...
Small Business Marketing KPIs
If you're spending money or time on marketing, you need to track how well it's working. Yet so many small businesses don't set marketing KPIs, or if they do, they don't look at them! If you don't track KPIs, how can you be sure your marketing is working? And how can...
Top Australian business directories 2020
How many Australian business directories online is your website listed in? Directory listings may not be the first thing you think about when you’re setting up or revamping your website, but they’re worth looking into. 2 ways listing in Australian business directories...
Small Business Marketing Survey Results
It’s time to share the results of our small business marketing survey. We wanted to find out how micro to small businesses manage their marketing. There are some interesting results, but please note we had a small sample. I’d love to do the survey again next year and...
Beyond DIY marketing – what and how to outsource
Should you do your marketing yourself, or should you pay someone else? For a typical small business, when you start up you've got very little money - maybe no money at all! So there's not really a question. You just have to do it yourself. But as you get more...