by Bridget | May 12, 2017 | Blogging, Email Marketing, SEO, Social Media, Strategy
What marketing activities will be most effective for your small to medium service business? It’s a challenge. The answer will be different for every single business, but here’s my shortlist of effective marketing strategies that work for most businesses....
by Bridget | Dec 22, 2016 | Content, Real Life Examples, SEO, Social Media
We all know the old saying: ‘The definition of insanity is doing the same thing over and over again, but expecting different results.’ Most of us in small business are probably guilty of this at least some of the time. I know I have been. But 2016 was a...
by Bridget | Nov 10, 2016 | Attracting Leads, Content, Digital, SEO, Social Media, Strategy
Our last post listed 15 ways to drive traffic to your website including online advertising options, offline options and email marketing. Today, we’re going to explore how you can use non-paid online promotion to get more traffic – plus how to leverage your...
by Bridget | Oct 27, 2016 | Attracting Leads, Digital, Email Marketing, SEO, Social Media, Strategy, Tracking Results
Today’s post looks at some simple, actionable ways to drive website traffic. Maybe you have good traffic levels, but you’d like more. Good on you! Or maybe you don’t have much traffic at all. Don’t feel bad – you’re not alone! There...
by Bridget | Aug 25, 2016 | Content, Digital, Social Media
Social media is mainstream. Corporates and multinationals have dedicated social media staff – sometimes whole teams. But for small business, the story’s very different. Social media sucks up time you or your team could spend on something else. You’d...
by Bridget | Aug 4, 2016 | Attracting Leads, Converting Leads, Digital, Social Media, Strategy
Business networking is one of the oldest ways to get leads and grow your business. But how do you do it online? Start with your website. Websites are great candidates for networking. They’re active 24-7. They don’t get tired. They don’t judge people...
