by Bridget | Jul 8, 2021 | Attracting Leads, Blogging, Content, Digital, Strategy
The goal of good content marketing is more than just website traffic. You also need to keep visitors on your website – getting them engaged with your content so that they move step by step closer to becoming a customer. That requires good content, which is what...
by Bridget | Sep 11, 2020 | Digital
Technically, this post isn’t about marketing. But it’s about something very important, which a lot of small business owners neglect. Websites which are not up to date are probably the single biggest WordPress security issue on the web. What’s the risk? If...
by Bridget | Jan 9, 2020 | Blogging, Content, Email Marketing, SEO, Social Media, Strategy, Tracking Results
In 2020, we’re looking to grow, connect and add more value. This includes trying to make our blogs and emails more useful – which is why I’ve been running a Small Business Marketing Survey to find out what matters to you. The survey will close on 17 January, so this...
by Bridget | Nov 28, 2019 | Email Marketing, Uncategorized
Today, I want to look at email marketing and how it evolves over time for a small business. And I’m going to compare email marketing to gardening. Agriculture has evolved over time. So has email marketing. Let’s start at the beginning. So many small businesses I see...
by Bridget | Nov 11, 2019 | Digital, SEO, Strategy
Research suggests that the average website lasts 2 years and 7 months. That was based on marketing websites. In other sectors, it may be between 3 and 6 years – some industries don’t change that fast. But whatever the exact lifetime, that’s a lot of...
