by Bridget | Jan 13, 2022 | Blogging, Content, Digital, Strategy
Blogging is a vital part of your content marketing strategy – more than half of all marketers think so – but it’s still only one part of the overall strategy. Today we’re exploring the 7 elements you need to get right if you want your content...
by Bridget | Dec 9, 2021 | Blogging, Content, Digital, Email Marketing, Strategy
Think back to the very first piece of marketing content you created. Whether it was a brochure or a website, the creation process was probably time consuming and exhausting! Now you need blogs, videos, social media posts, ebooks, even leaflets. It all takes time, but...
by Bridget | Oct 28, 2021 | Attracting Leads, Converting Leads, Digital
This is the third in a series of blog posts about the different types of web pages and the roles they play in converting visitors to enquiries, leads and customers. Today, I’m looking specifically at landing pages. What is a landing page? Let’s start with...
by Bridget | Oct 14, 2021 | Attracting Leads, Digital, SEO, Tracking Results
In a previous post I looked at the roles different pages play on your website, and I compared the home page to a receptionist, directing visitors where they need to go. Unfortunately, it’s not quite that simple in real life. Not all visitors arrive on your site...
by Bridget | Jul 8, 2021 | Attracting Leads, Blogging, Content, Digital, Strategy
The goal of good content marketing is more than just website traffic. You also need to keep visitors on your website – getting them engaged with your content so that they move step by step closer to becoming a customer. That requires good content, which is what...
