by Bridget | Jul 28, 2022 | Content, SEO, Strategy
If you don’t have a marketing background, you may well be a little hazy about content marketing vs SEO vs PR (public relations). You probably have an idea what each of these means, but explaining how they’re different might be challenging. That’s hardly surprising as...
by Bridget | Jan 13, 2022 | Blogging, Content, Digital, Strategy
Content marketing takes time. Content marketing strategy takes some serious thought. But a good strategy, which means all the content you produce and promote works together, is key to getting results from all your efforts. Today we’re exploring the 7 elements...
by Bridget | Dec 9, 2021 | Blogging, Content, Digital, Email Marketing, Strategy
Think back to the very first piece of marketing content you created. Whether it was a brochure or a website, the creation process was probably time consuming and exhausting! Now you need blogs, videos, social media posts, ebooks, even leaflets. It all takes time, but...
by Bridget | Oct 28, 2021 | Attracting Leads, Converting Leads, Digital
This is the third in a series of blog posts about the different types of web pages and the roles they play in converting visitors to enquiries, leads and customers. Today, I’m looking specifically at landing pages. What is a landing page? Let’s start with...
by Bridget | Oct 14, 2021 | Attracting Leads, Digital, SEO, Tracking Results
In a previous post I looked at the roles different pages play on your website, and I compared the home page to a receptionist, directing visitors where they need to go. Unfortunately, it’s not quite that simple in real life. Not all visitors arrive on your site...
