by Bridget | Jul 31, 2023 | Content, Copywriting, Creative, Email Marketing, Real Life Examples
If you’ve done just a little marketing – or even if you’ve had other people market to you – you’ll have come across personalisation. All those emails which open with ‘Hi Bridget’. Occasionally ones which open with ‘Hi...
by Bridget | Jun 1, 2023 | Copywriting
How are proofreading, copyediting and copywriting different? If you’re hiring someone to help you with the words in your marketing, you need to know what each of these services is – so you can be sure you get what you pay for. One way to explain the...
by Bridget | May 11, 2023 | Blogging, Content, Copywriting, Digital, Real Life Examples
Australian small businesses are moving online – the percentage with a website grew from 41% in 2019 to 60% in 2022. But many are operating with small budgets – they may have paid someone to develop the website, but stopped short of hiring a web copywriter...
by Bridget | Feb 14, 2023 | Content, Creative, Real Life Examples
You’ll find plenty of marketing advice telling you not to use stock images – that original content is best. Yet stock image services continue to thrive. The reason is simple – we don’t all have the kind of budgets we’d need to use...
by Bridget | Jan 26, 2023 | Blogging, Content, Copywriting, Digital, SEO
If your business has a website, it has some content. If you have a blog or news section as well, you have even more website content. But is it effective? And if so, who for? You want content which serves visitors. Which answers their questions; keeps them interested;...
