by Bridget | Sep 11, 2020 | Digital
Technically, this post isn’t about marketing. But it’s about something very important, which a lot of small business owners neglect. Websites which are not up to date are probably the single biggest WordPress security issue on the web. What’s the risk? If...
by Bridget | Jan 9, 2020 | Blogging, Content, Email Marketing, SEO, Social Media, Strategy, Tracking Results
In 2020, we’re looking to grow, connect and add more value. This includes trying to make our blogs and emails more useful – which is why I’ve been running a Small Business Marketing Survey to find out what matters to you. The survey will close on 17 January, so this...
by Bridget | Nov 28, 2019 | Email Marketing, Uncategorized
Today, I want to look at email marketing and how it evolves over time for a small business. And I’m going to compare email marketing to gardening. Agriculture has evolved over time. So has email marketing. Let’s start at the beginning. So many small businesses I see...
by Bridget | Nov 11, 2019 | Digital, SEO, Strategy
Research suggests that the average website lasts 2 years and 7 months. That was based on marketing websites. In other sectors, it may be between 3 and 6 years – some industries don’t change that fast. But whatever the exact lifetime, that’s a lot of...
by Bridget | Sep 11, 2019 | Attracting Leads, Email Marketing, SEO, Social Media, Strategy, Tracking Results
Today we’re looking at the difference between branding and direct response marketing. Both are important, but how do they fit in your overall marketing plan? The difference between branding and direct response A branding campaign is designed to drive or...
