What Marketing KPIs do you track? KPIs - key performance indicators - are dear to my heart. Tracking is essential to find out what works and to find out whether changes make things better or worse. KPIs are also rampant across all aspects
Would you trust these people to design your logo??? Whether you like the creative or not, there's no excuse for spelling mistakes! They're not very 'profesional'. The fact that this is an ad for a creative service makes it even more unacceptable.
'It takes 12 positive experiences to make up for one unresolved negative experience.' So writes Ruby Newell-Legner in 'Understanding Customers'. Well, I had a negative customer experience today. There were two particularly frustrating things about it, which I want to examine later in
It's that time of year, and Santa's not the only one making lists! December sees businesses everywhere scrambling to get their customer and contact lists organised so they can send or email seasonal greetings. All too often, the contact database just isn't up