The CMO Council surveyed over 200 senior marketers to develop this report on B2B content strategy. It explores how they develop and distribute content, and their results. The report makes interesting reading. (Try the infographic at the end of this post if you're in
Marketing of any kind is challenging. But it can be harder for services, and for B2B organisations, to find help. Most academic marketing study is focused on the marketing of consumer goods, so the specific challenges of service marketing are just a footnote.
It's possible to run a Google Adwords campaign without negative keywords, but you'll probably get a lot better return on investment if you add some. Why? They stop your ad showing up for irrelevant searches. If you already know this, but just want
What makes a good blog post? Right up front, it's important to remember that your small business blog has a purpose. You're not just writing for fun. You want to attract and engage customers and potential customers. So focus on these four key
Where do your best leads come from? The image above is part of a neat infographic based on CRM data from hundreds of B2B companies. (See the complete version at the bottom of this post.) It tracks how leads from different lead sources convert to opportunities,
This year's Shop Small events had a focus on Digital Marketing, so I went along to the Sydney one to check it out. I'm going to write another post with a general report, but today I want to talk about running a successful
Recurring revenue is not a new concept, but it is getting a lot of attention recently. The whole 'Software as a Service' industry is based around the recurring model. Monthly or annual payments for a service delivered online, with no technology, upgrade or
The term ‘marketing automation’ has been around for some years now, but it’s still not widely understood or implemented. Smaller businesses have been especially slow to adopt, which is a shame since overworked small business owners are some of those with the most
What Marketing KPIs do you track? KPIs - key performance indicators - are dear to my heart. Tracking is essential to find out what works and to find out whether changes make things better or worse. KPIs are also rampant across all aspects
Would you trust these people to design your logo??? Whether you like the creative or not, there's no excuse for spelling mistakes! They're not very 'profesional'. The fact that this is an ad for a creative service makes it even more unacceptable.