Where do your best leads come from? The image above is part of a neat infographic based on CRM data from hundreds of B2B companies. (See the complete version at the bottom of this post.) It tracks how leads from different lead sources convert to opportunities,
This year's Shop Small events had a focus on Digital Marketing, so I went along to the Sydney one to check it out. I'm going to write another post with a general report, but today I want to talk about running a successful
Recurring revenue is not a new concept, but it is getting a lot of attention recently. The whole 'Software as a Service' industry is based around the recurring model. Monthly or annual payments for a service delivered online, with no technology, upgrade or
The term ‘marketing automation’ has been around for some years now, but it’s still not widely understood or implemented. Smaller businesses have been especially slow to adopt, which is a shame since overworked small business owners are some of those with the most
What Marketing KPIs do you track? KPIs - key performance indicators - are dear to my heart. Tracking is essential to find out what works and to find out whether changes make things better or worse. KPIs are also rampant across all aspects
Would you trust these people to design your logo??? Whether you like the creative or not, there's no excuse for spelling mistakes! They're not very 'profesional'. The fact that this is an ad for a creative service makes it even more unacceptable.
'It takes 12 positive experiences to make up for one unresolved negative experience.' So writes Ruby Newell-Legner in 'Understanding Customers'. Well, I had a negative customer experience today. There were two particularly frustrating things about it, which I want to examine later in
It's that time of year, and Santa's not the only one making lists! December sees businesses everywhere scrambling to get their customer and contact lists organised so they can send or email seasonal greetings. All too often, the contact database just isn't up