by Bridget | Feb 8, 2018 | Real Life Examples, Strategy
Making New Year Resolutions is easy. Keeping them is hard. Keeping New Year Resolutions in Australia is even harder. Why? The seasons don’t match In the northern hemisphere, New Year comes in the middle of winter. Christmas and New Year are a bright spot after a...
by Bridget | Nov 2, 2017 | Pricing, Real Life Examples, Strategy
Pricing seems to be an issue with many of my clients at the moment. I’d like to share a story about a company I used to run and how we managed a successful price increase. The Challenge: unprofitable services We ran IT and telecoms services for clients on a...
by Bridget | Oct 16, 2017 | Pricing, Strategy
Update August 2023: It’s over 5 years since we published this post. Years of COVID and war in the Ukraine have put supply chains under pressure and raised costs. We’re dealing with serious inflation. Employment is high and it’s difficult to find...
by Bridget | Aug 4, 2017 | Content, Copywriting, Creative, Real Life Examples
Have a look at the photo above. What’s the marketing message in each of those oversized outdoor signs? And are those messages clearly communicated? Nowhere near as well as they should be. Which makes them a great subject to explore the tricky business of getting...
by Bridget | Jun 27, 2017 | Attracting Leads, Converting Leads, Email Marketing
Let’s take it as read that you believe in email marketing. That you want to send a regular email newsletter, implement some automated email nurtures. You still need an email list to send messages to. You don’t have one. Not even an old list you can clean...
