Blog
4 core elements of successful email marketing
The ROI from email marketing is spectacular, averaging $35 to $45 for every dollar spent. No wonder every company you connect with or buy from online wants to add you to an email list! But there’s more to it than simply hammering people’s inboxes. Let's look at the...
Pros and cons of the listicle or list post
If you spend any time at all on the Internet, you've come across the listicle. What Merriam-Webster defines as 'an article consisting of a series of items presented as a list'. They're everywhere. We have plenty on the NoBull site, ranging from our Top 10 blogging...
Getting started with content marketing
Content marketing can look and sound really overwhelming. There are specialist agencies. Conferences. Even a Content Marketing Institute. You might think it's just for corporates and multinationals who have the manpower and the big bucks. But in truth, good content...
Designing a lead magnet for your business
Lead magnets are a key element in content marketing. A good one can make all the difference to the number of leads you acquire from your website and online marketing. There are 5 key questions you need to consider when designing a lead magnet for your business. Before...
8 smart ways to repurpose blog content for email
In my last post, I shared the way email copy and web copy are different. Yet at the same time, I recommend using your blog content for email marketing. How does that work? How do you repurpose blog content for emails? Let's explore smart ways to repurpose and re-use...
How does blogging help local SEO?
Does blogging help local SEO? A lot of smaller businesses aren't sure. They worry that blogging will get them traffic from out-of-area - people who will never convert to actual customers. They can't see the point in spending time and effort to build a blog. In fact, a...