by Bridget | Oct 1, 2018 | Attracting Leads, Blogging, Content
What are they? You can’t get very far in marketing or copywriting without hearing about power words, and everyone has their own power words list. But what are power words? Simply, they’re words that have the power to create a reaction and a response. To...
by Bridget | May 12, 2017 | Blogging, Email Marketing, SEO, Social Media, Strategy
What marketing activities will be most effective for your small to medium service business? It’s a challenge. The answer will be different for every single business, but here’s my shortlist of effective marketing strategies that work for most businesses....
by Bridget | Mar 9, 2017 | Blogging, Content, Creative, SEO, Tracking Results
Why does copywriting matter? Copywriting is right at the heart of marketing. Whether you’re writing web pages, whether you’re writing emails, whether you’re writing a brochure, you’re writing copy. And you need to make it good, so it will...
by Bridget | Apr 15, 2016 | Blogging, Content, Creative, Digital, Real Life Examples, SEO
How important are pictures to blogging? I am just starting to blog and I find some blogs which do not have images yet are still interesting but I also believe that image adds up excitement to your blog post. I came across this question the other day. I was somewhat...
by Bridget | Jul 24, 2015 | Blogging, Content, Research & Reports, Strategy
The CMO Council surveyed over 200 senior marketers to develop this report on B2B content strategy. It explores how they develop and distribute content, and their results. The report makes interesting reading. (Try the infographic at the end of this post if...
by Bridget | Jan 11, 2015 | Attracting Leads, Blogging, Content, Converting Leads
What makes a good blog post? Right up front, it’s important to remember that your small business blog has a purpose. You’re not just writing for fun. You want to attract and engage customers and potential customers. So focus on these four key attributes...
