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How many Australian business directories online is your website listed in?

Directory listings may not be the first thing you think about when you’re setting up or revamping your website, but they’re worth looking into.

2 ways listing in Australian business directories helps your website

There are two advantages to listing.

  • If you’re listed in a directory that people are using, you stand a chance of getting some business. Or at least some leads and enquiries.
  • Listing in directories helps improve your SEO.
    You get more links into your site. Google – and the other search engines – assess your site as more authoritative, more trusted, and more respected.

Make sure you’re in the right business directories

  1. It makes sense to start with the directories which are most likely to drive traffic, enquiries and business.

There are relatively few of those, and they’re likely to be different for each business. There are some tips in the section below to help you find the ones for you.

  1. What about listing in business directories to improve your SEO?

This is more complicated. How do you know which sites will add the most value? The registration process is usually manual and time-consuming, so you need to be sure it’s worthwhile.

Top Australian Business Directories for SEO, February 2020

The top 20 Australian business directories are listed below.

If you want a longer list (we compiled a list of 89, which was all we could find!) you can download it here

Directory Name Moz Ranking Alexa Ranking Ahrefs Ranking

Freemium- paid and free listings

56 13,647 5,654

Free listing

43 103,930 8,188

Free listing

Part of Sensis, who own Yellow Pages too

61 28,883 8,260

Free listing

51 31,698 14,198

Free listing

Restaurants, Nightlife, home services

56 47,588 15,946

Free with data sourced from Yellow Pages

Part of Sensis, who own Yellow Pages too

50 38,557 26,483

Free listing

41 143,126 28,823

Free listing

41 91,972 29,134

free listing

quotation site

46 60,270 30,896 

Free listing

Part of Sensis, who own Yellow Pages too

55 48,092 37,363

free listing

51 59,410 69,338

free listing

quotation site – trades focus

41 91,998 87,431

freemium – paid and free listings

49 156,101 90,094

free listing

43 71,368 98,285

paid listings only

50 135,400 128,396

free listing

39 299,353 154,441

free listing

33 136,269 191,163

free listing

44 237,348 200,854

free listing

quotation site – trades focus

45 1,086,153 229,708

free listing

41 117,239 261,249

Just in case you’re not sure what those column headings mean:

  • Moz Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. It includes factors such as the number of links to your site; the number of domains linking to your site, how trustworthy your site seems and so on. More details here.
  • Alexa is a company owned by Amazon which provides web analytics. It collects traffic data from a panel of a few million users worldwide, then calculates a rank based on total traffic plus total pageviews. More details here.
  • Ahrefs also provides web analytics. It is generally considered to have the largest backlink database available. (Backlinks are links from other sites to your) The Ahrefs rank is based on number and quality of backlinks. More details here.
    The Ahrefs explanation is simple and good: ‘if Alexa Rankshows you how much traffic a given website has relative to other websites in the world, Ahrefs Rank shows you how good its backlink profile is relative to other sites‘.

Targeted business directories for leads

Targeted online business directories, aligned to your business, are more likely to generate leads. Even if they don’t rank so highly for SEO, every little helps. Some options to consider:

  • Chambers of Commerce
  • Your local council and others nearby
  • Industry associations
  • Industry-specific directories
  • Location-specific directories. You may not have noticed, but made it into the top 40 Australian business directories! That’s impressive for such a local site! There are many other such local directories, so try to find the ones for you.

How to find smaller, targeted directories

A simple way to do this is to use Google.

Search for terms such as

  • [industry/location keyword] directory
  • [industry/location keyword] add business
  • [industry/location keyword] business listing

So for example a lawyer in Bathurst might search for

  • legal services directory
  • central west directory
  • central NSW directory
  • legal services add business..

and so on.

Be sure to check out every directory you find and assess its value before listing!

Which directories to list in and how to do it

Just about everyone should list on YellowPages, TrueLocal and Yelp. Womo, StartLocal and HotFrog are the second stage, but still almost universal.

After that, things get a little more complicated. There are probably directories you haven’t heard of on this list. Make sure you check them out before you submit your company.

  • You want a good fit. If a directory doesn’t have any entries in your industry sector, it’s probably not going to have many searches either.
  • Check whether there are upfront or ongoing costs. ShopSeek charge you for a listing. Quotation sites often charge per quotation. Many directories offer a basic free listing plus fancier paid options. Paid options may help you get business leads as well as SEO benefit. Only you can decide.

There’s no need to list on every single directory. Remember that directories are only one part of your off-page SEO. You may want to invest some time in other kinds of links to your site as well. (Comment on forums or on relevant blog posts. Write guest posts. Give testimonials to suppliers as long as they link to your site.) This will help keep your link profile balanced.

Preparing your submissions

As mentioned before, the directory submission process is very manual. Every directory has a slightly different process, but they’re collecting a lot of the same information, so it is possible to prepare. Here’s a checklist of what to do before you start submitting your business into relevant Australian business directories.

  • Decide on the exact name you will use. (Do you need the ‘Pty Ltd’?)
  • Be sure you have consistent contact details. Consistent NAP (name, address, phone) informationseems to lead to higher Google rankings. Phone number is usually easy. What about web address? Will you include a ‘www.’ or not? And for street addresses, decide whether you want to include a suite number, floor number etc.
  • If you don’t have a tag line, prepare one in advance.
  • Have your logo file ready to upload. Jpeg is the commonest format. You may need a couple of different sizes. You may also want a square version and a rectangular version.
  • If it’s appropriate for your business, have some images you can upload to show what you do.
  • Have your ABN handy.
  • Consider setting up a different email address to use for all the submissions. You will get confirmation emails where you have to verify yourself. If they’re all on a separate email address, it won’t clutter up your inbox for your day-to-day work. After all, does it really matter if the listings take a day or two longer?
  • Be aware you may also get sales calls from directories who want you to upgrade to a paid listing.

So that’s the scoop on the top Australian business directories. Now it’s up to you to put this research to use for your site and your business.

..or if it’s all too hard and you simply don’t have the time, you could always ask us to do it for you!

[Note, this is an updated version of our original post on Australian business directories which was published in 2016.]


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