by Bridget | Jan 11, 2015 | Attracting Leads, Blogging, Content, Converting Leads
What makes a good blog post? Right up front, it’s important to remember that your small business blog has a purpose. You’re not just writing for fun. You want to attract and engage customers and potential customers. So focus on these four key attributes...
by Bridget | Sep 22, 2014 | Attracting Leads, Converting Leads, Digital, Email Marketing, Growing Customers, Strategy, Tracking Results
The term ‘marketing automation’ has been around for some years now, but it’s still not widely understood or implemented. Smaller businesses have been especially slow to adopt, which is a shame since overworked small business owners are some of those with the most to...