by Bridget | Jun 16, 2016 | Attracting Leads, Content, Strategy
If you’re not using personas in your marketing, now’s a good time to start! So here are some practical tips for creating personas. Why bother with creating personas? You already know who your target market is. You are focused on them right now. But are you as focused...
by Bridget | Jun 2, 2016 | Attracting Leads, Real Life Examples, Strategy
How well do you know your target market? How well do you know your ideal customer? The questions sound really simple. Of course you know your target market. But do you? Or are you just making assumptions? Because you could be leaving a lot of business on the table....
by Bridget | May 20, 2016 | Attracting Leads, Digital
What’s your website for? For most of our clients (and for a great many other service businesses), the website has one main purpose. It’s meant to generate leads. So why do so many websites fail to generate leads? Knowing what’s wrong with your site...
by Bridget | May 7, 2016 | Attracting Leads, Content, Creative, Real Life Examples
Real estate marketing flyers. We all get them. All the time. So it’s pretty much a no-brainer that letterbox flyers work as part of a real estate marketing strategy. But which ones work best? Why? And how can we apply that to our own marketing? Let’s look...
by Bridget | Jan 28, 2016 | Attracting Leads, Content, Creative
Why should you have case studies on your website? Every case study and testimonial you publish is evidence of a happy client. That helps overcome one of the major challenges of service marketing – the fear that the service will be substandard, but it will be...
by Bridget | Mar 3, 2015 | Adwords, Attracting Leads, SEO, Tracking Results
It’s possible to run a Google Adwords campaign without negative keywords, but you’ll probably get a lot better return on investment if you add some. Why? They stop your ad showing up for irrelevant searches. If you already know this, but just want help on...