by NoBull Marketing | Feb 27, 2023 | Content, Copywriting, Strategy
Since ChatGPT launched in November 2022, every other person I meet asks me if I’m scared of AI making my job as a copywriter redundant. Short answer? I’m not. Slightly longer answer? If you’re a copywriter whose process is to research and rehash the top results in...
by Bridget | Jan 26, 2023 | Blogging, Content, Copywriting, Digital, SEO
If your business has a website, it has some content. If you have a blog or news section as well, you have even more website content. But is it effective? And if so, who for? You want content which serves visitors. Which answers their questions; keeps them interested;...
by NoBull Marketing | Nov 17, 2022 | Content, Copywriting
As a self-confessed word nerd and a pitiful perfectionist, I like to get things right – especially things like grammar and spelling! My clients expect it of me too. No surprise then that I have a collection of pet grammar hates and misused words which make me...
by Bridget | Aug 4, 2017 | Content, Copywriting, Creative, Real Life Examples
Have a look at the photo above. What’s the marketing message in each of those oversized outdoor signs? And are those messages clearly communicated? Nowhere near as well as they should be. Which makes them a great subject to explore the tricky business of getting...