by NoBull Marketing | Jun 22, 2023 | Content, Copywriting, Strategy
We all know what brand is – or we all think we do. But many business owners stop at brand visual identity – logo, colours, font and possibly even image guidelines. They’re missing two vital elements – the brand voice and the brand experience....
by Bridget | Jun 1, 2023 | Copywriting
How are proofreading, copyediting and copywriting different? If you’re hiring someone to help you with the words in your marketing, you need to know what each of these services is – so you can be sure you get what you pay for. One way to explain the...
by Bridget | May 11, 2023 | Blogging, Content, Copywriting, Digital, Real Life Examples
Australian small businesses are moving online – the percentage with a website grew from 41% in 2019 to 60% in 2022. But many are operating with small budgets – they may have paid someone to develop the website, but stopped short of hiring a web copywriter...
by NoBull Marketing | Mar 21, 2023 | Content, Copywriting, Real Life Examples
It’s easy to say that AI copywriting tools can’t write as well as humans. There are plenty of articles making that point. There are fewer of them which give concrete examples of the actual different. So today I’m taking a look at AI vs human...
by NoBull Marketing | Feb 27, 2023 | Content, Copywriting, Strategy
Since ChatGPT launched in November 2022, every other person I meet asks me if I’m scared of AI making my job as a copywriter redundant. Short answer? I’m not. Slightly longer answer? If you’re a copywriter whose process is to research and rehash the top results in...
by Bridget | Jan 26, 2023 | Blogging, Content, Copywriting, Digital, SEO
If your business has a website, it has some content. If you have a blog or news section as well, you have even more website content. But is it effective? And if so, who for? You want content which serves visitors. Which answers their questions; keeps them interested;...
