by Bridget | Sep 1, 2016 | Content, Converting Leads, Digital, Email Marketing, Growing Customers
Why do you need an email newsletter? Who reads them anyway? You know you don’t read all the email newsletters that turn up in your inbox. Why waste time and effort on something people will just ignore? Reasons why you need an email newsletter An email newsletter...
by Bridget | Dec 8, 2014 | Converting Leads, Email Marketing, Growing Customers, Social Media, Tracking Results
Where do your best leads come from? The image above is part of a neat infographic based on CRM data from hundreds of B2B companies. (See the complete version at the bottom of this post.) It tracks how leads from different lead sources convert to opportunities, plus...
by Bridget | Sep 22, 2014 | Attracting Leads, Converting Leads, Digital, Email Marketing, Growing Customers, Strategy, Tracking Results
The term ‘marketing automation’ has been around for some years now, but it’s still not widely understood or implemented. Smaller businesses have been especially slow to adopt, which is a shame since overworked small business owners are some of those with the most to...
