by Bridget | Oct 13, 2014 | Growing Customers, Strategy
Recurring revenue is not a new concept, but it is getting a lot of attention recently. The whole ‘Software as a Service’ industry is based around the recurring model. Monthly or annual payments for a service delivered online, with no technology, upgrade...
by Bridget | Sep 22, 2014 | Attracting Leads, Converting Leads, Digital, Email Marketing, Growing Customers, Strategy, Tracking Results
The term ‘marketing automation’ has been around for some years now, but it’s still not widely understood or implemented. Smaller businesses have been especially slow to adopt, which is a shame since overworked small business owners are some of those with the most to...
by Bridget | Feb 14, 2014 | Growing Customers, Real Life Examples, Strategy
‘It takes 12 positive experiences to make up for one unresolved negative experience.’ So writes Ruby Newell-Legner in ‘Understanding Customers’. Well, I had a negative customer experience today. There were two particularly frustrating things...