by Bridget | Dec 22, 2016 | Content, Real Life Examples, SEO, Social Media
We all know the old saying: ‘The definition of insanity is doing the same thing over and over again, but expecting different results.’ Most of us in small business are probably guilty of this at least some of the time. I know I have been. But 2016 was a...
by Bridget | Dec 13, 2016 | Adwords, Attracting Leads, Digital, Real Life Examples, Tracking Results
This is an Adwords case study with a difference. Today I’m comparing two campaigns. Same client. Same target market. And the same landing pages. One campaign has a click to conversion rate of 1.81%. It generates leads at a cost of $122.33 each. One campaign has...
by Bridget | Sep 29, 2016 | Digital, Real Life Examples, SEO, Strategy, Tracking Results
57% of small and medium business do not have a mobile-friendly website. Nearly two thirds of them don’t have plans to upgrade. That’s according to the 2016 Sensis eBusiness report. Yet any digital marketer will tell you your website should be...
by Bridget | Jun 2, 2016 | Attracting Leads, Real Life Examples, Strategy
How well do you know your target market? How well do you know your ideal customer? The questions sound really simple. Of course you know your target market. But do you? Or are you just making assumptions? Because you could be leaving a lot of business on the table....
by Bridget | May 7, 2016 | Attracting Leads, Content, Creative, Real Life Examples
Real estate marketing flyers. We all get them. All the time. So it’s pretty much a no-brainer that letterbox flyers work as part of a real estate marketing strategy. But which ones work best? Why? And how can we apply that to our own marketing? Let’s look...
by Bridget | Apr 15, 2016 | Blogging, Content, Creative, Digital, Real Life Examples, SEO
How important are pictures to blogging? I am just starting to blog and I find some blogs which do not have images yet are still interesting but I also believe that image adds up excitement to your blog post. I came across this question the other day. I was somewhat...